Euro RSCG Discovery Hires New MD

Euro RSCG Discovery - the data analytics and behavioral marketing arm of marketing services agency Euro RSCG Worldwide - has appointed industry veteran Jatinder Singh as Managing Director.

Singh joins with 20 years' experience of spearheading data-driven marcoms solutions, across the pharmaceutical, financial services, technology, telecoms, automotive and packaged goods sectors.

Most recently, he served as EVP, Director of Measurement & Accountability at Universal McCann in New York, where he managed a team of analysts across ten markets. Previously, he held leadership positions at Wunderman, OgilvyOne, Proximity Worldwide and RAPP in New York and London.

In his new role, he reports to CEO Zain Raj, who comments: 'Jatinder's ability to develop pragmatic, data-driven strategies to achieve demonstrable gains for our clients will be key to the continued success of Euro RSCG Discovery.'

Euro RSCG Discovery combines research - behavioral, attitudinal and lifestyle data - to develop actionable insights for clients. The firm recently integrated its Baltimore-based Euro RSCG 4D digital unit into its data analytics wing, with the aim of strengthening the latter's behavioral marketing capabilities.

Web site: www.eurorscgdiscovery.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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