Kadence Hires India Insight Practice Leader

Global MR agency Kadence International has appointed Vipin Arora as Executive Director, heading its Insight Practice in India.

Kadence, which was acquired by full service Japanese MR group CMG (Cross Marketing Group) in 2014, has offices in China, the Philippines, across the US, London, India, Singapore, Indonesia, Vietnam, Thailand, and Hong Kong. Arora (pictured) joins in New Delhi with more than 25 years' industry experience. Most recently, he was President of research and business strategy group Eval 360, having previously been Principal Consultant and Head of IMRB Retail Advisory Services, and co-founder of Images Retail Intelligence Services (IRIS). Earlier, he held senior roles at Nielsen and TNS.

In his new position, Arora will also lead the firm's business development efforts across India. Aman Makkar, MD of the India office, comments: 'We're committed to investing in the right people to strengthen our offering and Vipin brings a unique blend of experiences that will help us achieve this. His broad ranging research expertise will benefit our team as we seek to grow our Insight Practice, whilst his experience in online research will be invaluable in helping us further build our capabilities in this area to meet clients' evolving needs.'

Web site: www.kadence.com .