Behaviorally Names Inna Merenkova Europe MD

Shopper insights specialist Behaviorally has appointed former PRS IN VIVO exec Inna Merenkova as Managing Director, Europe, based in London.

The recently rebranded company (previously known as PRS IN VIVO USA) combines its own behavioural framework with category expertise to examine the drivers of consumer behaviour and shopper growth. Merenkova joined PRS IN VIVO a year ago as MD, to head up UK operations. She previously worked for Kantar as Global Client Lead, prior to which she spent sixteen years at TNS in a variety of roles, including Unilever Global Account Director in London, and Deputy MD for the TNS Custom Business in Russia. Earlier, she was Research Director at Optimum Media OMD Group, having begun her career as a Project Director at Gallup Media Russia.

Commenting on the appointment, Chief Commercial Officer Scott Brill, said: 'We are pleased to welcome Inna Merenkova to our growing executive leadership team. After an extensive search of numerous talented leaders, we concluded that there was no one better suited than Inna to communicate and deliver our brand promise that addresses the complex shopper landscape faced by clients. She is the perfect lead for our growing teams in the region to serve our clients in a more effective way than any other agencies.'

Web site: www.behaviorally.com .