SCA Names First Head of Content Insights

Scott Muller has returned to Australian media company Southern Cross Austereo (SCA) in the newly created role of Head of Content Insights.

Muller (pictured) re-joins the group after seven years as a director at radiotoday.com.au, having earlier served as Program Director for SCA's commercial radio network Triple M. Before this he worked for Capital Radio in London as Program Director, and he held the same job title at DMG Radio Australia.

In his new role, Muller will be responsible for defining SCA's content insight strategy, working closely with the group's Research team, SCA iQ. Commenting on the appointment, Chief Content Officer Dave Cameron said: 'Scott's deep knowledge and experience across the broadcast industry both domestically and globally, combined with his analytical expertise in content creation and audience behaviour across both linear and digital audio, will bring rich critical thinking to SCA's ongoing digital audio transformation'.

Web site: www.southerncrossaustereo.com.au .