Ascential Buys Shelf Optimization Firm OneSpace

B2B information, analytics and eCommerce optimisation specialist Ascential (previously known as EMAP) has acquired digital shelf optimization company OneSpace. Terms of the deal have not been disclosed.

Led by founder Stephanie Leffler (pictured), St Louis-based OneSpace provides a suite of tools and services to help CPG brands manage product specific content catalogues, and create original material and customized content. The firm's keyword research process has been designed to eliminate cannibalization of keywords within a client's portfolio, and create a roadmap for content optimization for all products; while its data-driven approach to product content development aims to ensure that listings are always optimized for maximum search visibility and conversion.

Ascential CEO Duncan Painter comments: 'OneSpace's expertise in content management, content optimisation and distribution complements the leading execution capabilities we already possess within digital commerce. In particular, its content optimisation product set provides clear cross-selling opportunities for our Edge and Flywheel businesses, while the global reach of our Digital Commerce business overall offers a route to further accelerate OneSpace's growth'.

Web sites: www.ascential.com and www.onespace.com .