Edelman Names First Global Experience Chief

In New York, PR consultancy firm Edelman has promoted Taj Reid to the newly created role of Global Chief Experience Officer.

Founded in 1952 by Dan Edelman, the company helps businesses and organizations to promote and protect their brands and reputations. Last year, Edelman launched a Data & Intelligence (DxI) multidisciplinary agency, which will house the group's research, analytics and machine learning capabilities.

Reid (pictured) has been part of Edelman's design team for the last two years, most recently as Creative Director & US Head of Connected Experiences. Prior to joining, he led the creative team at Microsoft that launched the HoloLens and other products such as Remix 3D, Paint 3D, Office and Mixed Reality Viewer for Windows. Earlier, he spent more than a year as VP, Creative Director at Edelman; and Creative Director at WJS Creative.

In the newly created role, Reid will report to Global Digital Chair Tristian Roy, who comments: 'Taj has the unique ability to help our clients navigate their present and architect their future. He has built a team working across design, technology and experience that not only delivers solutions to clients but helps them answer different types of questions such as: how can experience create trust and how can design drive business growth'.

The group, which employs 6,000 people in more than 60 offices, is online at www.edelman.com .