Communications giant Edelman has launched a Data & Intelligence (DxI) multidisciplinary agency, which will house the group's research, analytics and machine learning capabilities.
Led by Yannis Kotziagkiaouridis (pictured), Global Chief Data & Analytics Officer, DxI comprises more than 350 researchers, data scientists and engineers, behavioral and machine-learning specialist, and paid and performance marketing execs in fifteen markets around the world.
Richard Edelman, CEO of Edelman, adds 'Our 20-plus year history of studying trust puts research, data and insights at the core of Edelman. Great creative is inspired by great research and data, and we provide clients with creative and communications that is both emotional and factual, and that is driven by data-led insights and a better understanding of people'.
Web sites: www.edelman.com and www.edelmandataxintelligence.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.