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Tesco Top Communicator
Both MPs and NGOs have rated Tesco as the most effective communicator from the top 50 FTSE companies in BPRI's latest report, 'Should Business Care?'. Financial services, retail, FMCG and telecommunications companies all rate highly in the lists.
Five companies appear in both MPs' and NGOs' lists: Tesco, BT, Vodafone, BskyB and BP. Interestingly, one of the seven companies to appear in the bottom 10 for both groups was WPP, BPRI's parent company.
According to report author Debbie Senior, BPRI's Head of Marketing, 'NGOs have selected companies on the basis of their strong brands, particularly those which are consumer facing. MPs, as well as highlighting the latter, also value the regularity of information that these companies deliver'.
A number of companies in the more 'controversial' industries of mining, tobacco and pharmaceuticals / biosciences were considered the worst communicators because NGOs and MPs just do not hear from them.
Top ten FTSE 50 companies for communication
| ...
in the view
of MPs: |
| 1 |
Tesco |
| 2 |
BT |
| 3 |
Vodafone |
| 4 |
BAA |
| 5 |
BSkyB |
| 6 |
BAE |
| 7 |
Barclays |
| 8 |
BP |
| 9 |
RBS Group |
| 10 |
Lloyds
TSB |
| ...
in the view
of NGOs: |
| 1 |
Tesco |
| 2 |
Marks
and Spencer |
| 3 |
J Sainsbury |
| 4 |
Vodafone |
| 5 |
BT |
| 6 |
HSBC |
| 7 |
BP |
| 8 |
Boots |
| 9 |
BSkyB |
| 10 |
Cadbury
Schweppes |
| Bottom
ten - MPs: |
| 1 |
Carnival |
| 2 |
Wolseley |
| 3 |
WPP Group |
| 4 |
SABMiller |
| 5 |
Imperial
Tobacco |
| 6 |
BHP
Billiton |
| 7 |
BAT |
| 8 |
Aviva |
| 9 |
Amersham |
| 10 |
Marks
and Spencer/Rio
Tinto/Centrica |
| Bottom
ten - NGOs: |
| 1 |
BAT |
| 2 |
Wolseley |
| 3 |
BAE |
| 4 |
Rio
Tinto |
| 5 |
Shell |
| 6 |
GlaxoSmithKline |
| 7 |
Imperial
Tobacco |
| 8 |
SABMiller |
| 9 |
Centrica |
| 10 |
WPP
Group/GUS |
100 MPs and 61 NGOs were interviewed during February 2004. The 100 MPs are a representative sample of the composition of the House and part of the BPRI Political Opinion Panel. The 61 NGOs are made up of the leading UK NGOs and part of BPRI's NGO Panel.
www.bprigroup.com
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