Daily Research News Online no. 3235 - Tesco Top Communicator

Tesco Top Communicator

July 1 2004

Both MPs and NGOs have rated Tesco as the most effective communicator from the top 50 FTSE companies in BPRI's latest report, 'Should Business Care?'. Financial services, retail, FMCG and telecommunications companies all rate highly in the lists.

Five companies appear in both MPs' and NGOs' lists: Tesco, BT, Vodafone, BskyB and BP. Interestingly, one of the seven companies to appear in the bottom 10 for both groups was WPP, BPRI's parent company.

According to report author Debbie Senior, BPRI's Head of Marketing, 'NGOs have selected companies on the basis of their strong brands, particularly those which are consumer facing. MPs, as well as highlighting the latter, also value the regularity of information that these companies deliver'.

A number of companies in the more 'controversial' industries of mining, tobacco and pharmaceuticals / biosciences were considered the worst communicators because NGOs and MPs just do not hear from them.

Top ten FTSE 50 companies for communication

... in the view of MPs:
1	Tesco
2	BT
3	Vodafone
4	BAA
5	BSkyB
6	BAE
7	Barclays
8	BP
9	RBS Group
10	Lloyds TSB

... in the view of NGOs:
1	Tesco
2	Marks and Spencer
3	J Sainsbury
4	Vodafone
5	BT
6	HSBC
7	BP
8	Boots
9	BSkyB
10	Cadbury Schweppes

Bottom ten - MPs:
1	Carnival
2	Wolseley
3	WPP Group
4	SABMiller
5	Imperial Tobacco
6	BHP Billiton
7	BAT
8	Aviva
9	Amersham
10	Marks and Spencer/Rio Tinto/Centrica

Bottom ten - NGOs:
1	BAT
2	Wolseley
3	BAE
4	Rio Tinto
5	Shell
6	GlaxoSmithKline
7	Imperial Tobacco
8	SABMiller
9	Centrica
10	WPP Group/GUS

100 MPs and 61 NGOs were interviewed during February 2004. The 100 MPs are a representative sample of the composition of the House and part of the BPRI Political Opinion Panel. The 61 NGOs are made up of the leading UK NGOs and part of BPRI's NGO Panel.

www.bprigroup.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.