ARF Launches CultureConnect and FutureHealth Podcasts

The Advertising Research Foundation (ARF) has launched two podcast series: CultureConnect led by the ARF Cultural Effectiveness Council, and FutureHealth which is an ARF Pharma Council initiative.

CultureConnect will feature interviews and panels with marketing and research thought leaders on how to build brand loyalty with diverse US audiences, with episodes building on the Cultural Effectiveness Council's 'Building Brand Loyalty' anthology and accompanying series of webinars on four 'ways in' to these audiences - social causes, language, music, and representation. The series will focus on topics such as how Americans define their identities in the 21st Century; the role and value of music videos in reaching and persuading diverse audiences; and how to increase engagement with communities of color on healthcare campaigns.

The FutureHealth series will explore the future patient journey through the lens of experts and companies working on current trends in healthcare marketing and delivery. Topics to be covered include: the impact of technology on the healthcare industry, the telehealth revolution, new methods of early detection, data, privacy, access, and patient communications.

Paul Donato (pictured), Chief Research Officer at the ARF, comments: 'From exploring approaches that maximize return from advertising to a more culturally diverse population to identifying the advertising and research challenges in the pharma industry, both the Cultural Effectiveness Council and the Pharma Council are doing meaningful work that can be more effectively shared through widely available, on-demand mediums like podcasts.'

Web site: www.thearf.org .