NielsenIQ Names Heads of Retail Media and Analytics

In the US, consumer behavior analyst NielsenIQ has promoted Parm Singh to the role of Global Head of Retail Analytics, and Xavier Facon to Global Head of Retail Media.

NielsenIQ was founded last year after Nielsen completed the sale of its consumer intelligence business, formerly the 'Connect' unit. Using an array of data sets and measurement techniques, the firm gives clients a forward-looking view into consumer behavior, in order to optimize performance across all retail platforms.

Singh joined the firm following its 2020 acquisition of customer data and analytics company Precima, where he spent more than twelve years and latterly served as Chief Analytics Officer. Earlier, he held customer insights and statistician roles at Canadian retailer Loblaw Companies, and loyalty program LoyaltyOne. In his new role, Singh will manage NielsenIQ's retail analytics portfolio.

Facon joins from digital media and promotions tech company Quotient Technology, where he served as SVP, Strategy, helping the team deliver data-driven, hyper relevant media and personalized digital promotions to shoppers. Before this he worked for mobile ad tech firm Crips (now part of Quotient) as CTO and Head of Product. He will now lead the product strategy, commercialization and vision for NielsenIQ's Retail Media offering.

Commenting on the appointments, David Johnson, Global President of Retail, said: 'Parm's expertise and passion for problem-solving will help our clients and organization win in the marketplace. With Parm at the helm, the Retail Analytics team will be a true differentiator in providing data that helps businesses meet consumer needs. Xavier brings a level of expertise to the company that will put NielsenIQ in the retail media conversation. I am thrilled to have his entrepreneurial spirit and creative problem-solving on the retail leadership team'.

Web site: www.nielseniq.com .