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NielsenIQ Sale Completed

March 5 2021

Nielsen has completed the previously announced sale of its consumer intelligence business NielsenIQ (formerly Nielsen Global Connect) for $2.7bn to affiliates of Advent Interrnational, in partnership with former TransUnion CEO James 'Jim' Peck.

Jim PeckIn 2019, Nielsen announced plans to spin off its Global Connect business (similar, but not identical to the former 'Buy' segment), creating two independent publicly traded companies known as Nielsen Global Media and Nielsen Global Connect. Last November, Nielsen found a buyer for the latter, now re-named NielsenIQ and run by Peck (pictured).

More recently, Nielsen sold its media monitoring services in Sri Lanka to Kantar; and its Advanced Video Advertising (AVA) business to TV streaming platform Roku. The ratings and data giant says the sale of NielsenIQ leaves it fully aligned around three solutions: Audience Measurement, Audience Outcomes and Gracenote Content Services, designed to drive growth through a single media platform.

David Kenny, Nielsen CEO, states: 'We thank the entire NielsenIQ team for their invaluable commitment and contributions over the years, and look forward to continuing a strong working relationship with them. This is a transformative time for Nielsen'.

Web sites: www.nielsen.com and www.nielseniq.com .

All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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