Cision Completes Buy of Social Media Analyst Streem

Global communications intelligence company Cision has completed the acquisition of real-time media monitoring company Streem.

The buy was first announced in December, and has now been approved by Australia's Foreign Investment Review Board (FIRB) and the US Department of Justice (DoJ). Although wholly owned by Cision, Streem will continue to operate as an independent brand, with its staff retained, including key management and founders Elgar Welch (CEO, pictured) and Antoine Sabourin (CTO).

Streem delivers print, online, TV, radio & social media monitoring, insights and reporting, allowing PR and Corporate Affairs teams to see, stream and analyse millions of news items in real time.

Cision, which itself was acquired two years ago by Platinum Equity, says Streem customers will now benefit from its new parent's global reach while keeping the same local support and expertise available to them since the company's launch in 2017, along with its existing media monitoring and insights platform.

Cision's Chief Revenue Officer Stephen Boyes comments: 'Streem has established itself as the customer-preferred media intelligence platform in the ANZ market. We are excited that they are now part of the Cision family and that our ANZ customers can benefit from a full suite of monitoring, distribution, insights and social media solutions'. Streem CEO Welch states: 'The closing of this deal gives us the opportunity to create the ANZ region's leading media intelligence offering. Streem is best positioned to deliver on every customer's need through a single platform and local team'.

Cision's tools for PR, IR, marketing and social media management include press release giant PR Newswire and social media analytics firms Falcon.io and Brandwatch. The group has offices in 24 countries throughout the Americas, EMEA and APAC and is online at www.cision.com .