Gracenote Launches Program Content Datasets

Nielsen's entertainment data provider Gracenote has launched two new syndicated datasets - Distribution Dynamics and Program Availability Archive - to understand the characteristics of content that drives viewing and the historical placement of content.

Acquired by Nielsen in 2016, Gracenote connects consumers to TV shows, movies, music and sports, and analyses their behavior. The new Distribution Dynamics dataset can be used to uncover how individual streaming and broadcast programs are consumed by evaluating 'bingeability' (measuring the average number of TV show episodes watched per day), 'loyalty' (capturing the number of minutes of content viewed per month to highlight viewer likeliness to stick with a program), and 'program similarity' (identifying programs that resemble other programs based on lookalike thematic characteristics).

In addition, the Gracenote Program Availability Archive delves into past placement of content. This covers historical information, available for the past five years, including program and episode titles, unique Gracenote identifiers, original air dates, availability start and end dates, and season and episode numbers.

Simon Adams (pictured), Chief Product Officer at Gracenote, comments: 'As the streaming business continues to put huge investment into creating content, we are seeing the need for new metrics and insights to help guide monetization efforts. Gracenote's Content Analytics solutions, including our new Distribution Dynamics and Program Availability Archive datasets, meet these needs by providing owners and buyers trusted data and intelligence to inform decision-making around their content strategies.'

Web site: www.gracenote.com .