Pureprofile Continues Summer Signings

Australia-based consumer data company Pureprofile has continued its summer of senior appointments with the hiring of Juliana Tan as a Senior Account Director.

The company, founded in 2000 and is based in Surry Hills, NSW, Australia, comprises a research division and a digital advertising division. The former provides in-depth insights into human behaviour, including ResTech and SaaS solutions, and builds in-depth profiles of consumers via proprietary and partner panels.

Tan has spent almost six years at Dynata, most recently as a Senior Account Director, based in Melbourne, and earlier worked for eight years at MyOpinions after four at Lightspeed Research. Her experience includes work in FMCG, retail, financial services, property development, automotive and telecoms. In her new role, she will be responsible for client relationship management and expanding Pureprofile's influence and proficiency in new business sectors.

Head of Sales & Marketing APAC Anna Meiler comments: 'We are incredibly pleased to welcome Juliana to the organisation. She brings a wealth of experience in the research field with her and we are excited about the new opportunities she will bring to our team. Businesses are on the cusp of very changeable market conditions and monitoring consumer sentiment will be critical moving forward. Juliana has a solid background in helping companies navigate turbulent times by harnessing behavioural data and insights in a constructive and ultimately, profitable way'.

The company last month announced full year revenue for the period ending 30th June 2022 up 39% to $AUD 41.7m, and EBITDA up 28% to $AUD 4.0m. Its recent appointments include Joris Schellekens, promoted to Head of Data & Insights for mainland Europe alongside three APAC promotions; hiring former Maru Group exec Shelley Barber as Business Development Director in the UK; and bringing in long-time Kantar exec Ashish Pandey as Head of Sales - Data & Insights, US and India.

The company is online at www.pureprofile.com .