Funds for Cross-Party Political Strategist Purple

Purple Strategies, a corporate reputation firm based in Alexandria, Virginia, has completed a growth recapitalization with Boston-based private equity firm WestView Capital Partners. Purple combines full-service research capabilities with political / campaign strategy and execution.

Purple was founded fourteen years ago when two firms of political advisors from opposite sides of the US political spectrum found themselves asked to work together to balance studies with a mix of 'red' and 'blue' perspectives. Now with a team of more than 130 experts, the company offers advice on political, brand and reputation strategy for companies across life sciences, technology, energy, food and beverage, industrial, defense and communications.

As part of the funding deal two WestView execs, General Partner Jonathan Hunnicutt and Principal Jeff Clark, will join Purple's Board of Directors.

Steve McMahon (pictured), co-founder and CEO of Purple, comments, 'We believe onboarding a partner with such deep experience as investors in people-based consultancies will help us navigate our rapid growth ahead. We will remain strongly positioned to help clients address growing pressures and meet the moment while also preserving our culture and creating more opportunities for our world-class Purple team members'. Purple's leadership team will remain in place, including McMahon; Kristen Morgante as Managing Partner; and co-founder and Chairman Alex Castellanos.

Hunnicutt says Purple 'has demonstrated that it is in a category of one with its differentiated strategy, capabilities and approach in the market'.

Purple was represented in the deal by GP Bullhound and Blank Rome; and WestView by Latham & Watkins with debt financing provided by First Eagle.

With an additional office in Chicago, Purple is online at www.purplestrategies.com .