Nielsen Adds YouTube Measurement to TAR in Taiwan

Nielsen has expanded its Total Ad Ratings (TAR) in Taiwan, with the incorporation of YouTube measurement for desktop and mobile, following its launch in three additional APAC markets two weeks ago.

TAR reports on de-duplicated audiences exposed to advertising across devices (smartphones, tablets, computers and television), providing advertisers with audience data for their campaigns, combined with age and gender demographics, de-duplicated campaign reach, frequency and GRPs. Users can now measure YouTube inventory in their cross-media campaigns in a total of eight markets globally - with coverage now including Mexico, Italy, the US, and France, as well as Taiwan, Indonesia, the Philippines and Thailand.

Nielsen says that through the expansion, advertisers can better understand the scale of the audience they're able to reach through campaigns that are served both on TV and digital. Arnaud Frade (pictured), Nielsen APAC Head of Commercial Growth comments: 'In a fragmenting media landscape advertisers need independent cross-media metrics to optimize ad spends and enhance ROI while reaching the right audiences. This is an important milestone and investment toward our global Nielsen ONE strategy, underpinning a strong digital measurement capability which helps with the vision of a true cross-platform that measures across all screens'.

Web site: www.nielsen.com .