Stravito Launches Scrapbook Insights Recycling Feature

Knowledge management platform Stravito has launched a feature called 'Scrapbook', through which individuals can 'recycle and reuse' the most relevant insights from multiple reports.

Headquartered in Stockholm, the firm offers a platform using proprietary AI software to help users access market research and insights. The system automatically classifies and tags unstructured data; and a deep search feature uncovers and curates insights - helping teams to collaborate both within their company and with external agencies.

The new Scrapbook feature allows users to compile pages from various presentations or reports with backlinks to the original source for the full context. According to the firm, this will encourage greater use of insights among business teams such as marketing, sales, product development and innovations. Scrapbooks can be shared through e-mail or other communications tools such as Slack and Microsoft Teams, and downloaded in either PDF or editable PPTX format.

Founder and CEO Thor Olof Philogéne (pictured) comments: 'With Scrapbook, individuals can easily and efficiently recycle and reuse insights to create impactful narratives tailored to specific projects and audiences. Not only does the tool eliminate time-consuming processes - such as mining through insights to repackage existing documents and research - but it's also an easier and more engaging way for the recipients to consume and evaluate insights'.

Web site: www.stravito.com .