Stravito Upgrades Insight Management System

Stockholm, Sweden-based Stravito, a cloud-based storage and sharing system for market research data, has launched a new project management feature called Agency Lobby.

The company was founded in 2017 by a team including current CEO Thor Olof Philogène, Chief Customer Officer Sarah Lee, Global Account Director Andreas Lee and Chairman Anders Örbom, with backgrounds including shopper research company NORM (now part of Ipsos) and small business support web site iZettle. Its platform uses proprietary AI software to automatically classify and tag unstructured data, and a deep search feature which uncovers and curates insights - helping teams to collaborate both with their company and with external agencies.

The new tool, Agency Lobby, promises to help teams manage specific research projects 'securely and with ease', including storing the brief, previous relevant research and stimulus material all in one place.

CEO Philogène says the firm 'exists to help organisations unleash the power of their insights'. He comments: 'As part of this, we are committed to helping simplify how individuals find and manage research. Now, using Agency Lobby in Stravito teams can spend less time finding research, and more time tracking, monitoring, and collaborating on specific projects, remotely'.

The company is on the web at www.stravito.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.