ViewersLogic Hires Single-Source Data Panel Leader

In London, consumer behaviour data company ViewersLogic has hired Shahnawaz Ahmad to head up its new Single-Source Data (SSD) Panel.

ViewersLogic passively measures consumer behaviour from media consumption to purchase, across TV, online and real-world, to enable marketers to draw a direct line between media spend and consumers' actions. Last month, the firm launched its SSD Panel, to measure individuals' media consumption, TV and digital ad exposure, online and off-line purchases, and location data over time, 24/7.

Ahmad (pictured) joins from ad services company Call to Marketing, where he served as Marketing Project Manager, responsible for managing global and local cross-functional teams. Before this, he held marketing roles at coffee machine supplier Caffeine Limited and meal planning service Plate Up, having begun his career at virtual community builder Sofyx Systems.

Reporting to CEO, Ronny Golan, Ahmad will oversee growth and operations for the SSD Panel. Golan notes: 'By growing our panel, brands of all sizes will now be able to access these vital insights. We're pleased to be bringing Shahnawaz into the ViewersLogic team to help us deliver this.'

Web site: www.viewerslogic.com .