ViewersLogic Launches Consumer Behaviour Panel

Consumer behaviour specialist ViewersLogic has launched a panel to measure individuals' media consumption, TV and digital ad exposure, online and off-line purchases, and location data over time, 24/7.

The company passively measures consumer behaviour from media consumption to purchase, across TV, online and real-world, to enable marketers to draw a direct line between media spend and consumers' actions. In October, UK TV broadcaster Channel 4 partnered with it to develop a new Single-Source Data Panel (SSD Panel), compiled using passive data collected from an incentivised panel of consumers representative of the UK population.

Marketers can use the SSD Panel's data to understand campaign effectiveness in terms of business metrics such as sales, footfall, app downloads and web site visits. Brands can also gain insight into their competitors' cross-channel performance, enabling them to respond in-flight and directly measure the impact of these changes.

Ronny Golan (pictured), CEO and co-founder of ViewersLogic comments: 'Our single-source data solution sets us apart from other measurement companies. This SSD Panel is an innovative new tool that will enable brands to make better informed ad placements from the outset of campaigns and respond to in-flight developments incredibly quickly, both in the pursuit of greater market share'.

Web site: www.viewerslogic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.