Brandwatch Adds Reddit Audience Research Option

Brighton, UK-based social media listening and content marketing analytics firm Brandwatch has expanded its MR offering with the addition of Reddit Social Panels, tapping the consumer discussion site's communities and posts for fast, in-depth audience analysis.

Owned by PR group Cision, Brandwatch combines AI-enriched digital consumer intelligence with social media management tools, and has worked with Reddit since 2017 when it became the first social media intell company to (legally) include Reddit data in its analysis - and four months ago it joined Reddit's Official Partner Program. Its clients can now engage Reddit's 57+ million daily active unique users and highly engaged communities for their brand research.

Brandwatch says the new Panels 'take carefully segmented audiences, ranging from the niche to masses of millions, and analyze conversation through the lens of an audience's interests or generational preference' - allowing brands to explore evolving expectations and needs.

CMO Carrie Parker (pictured) comments: 'Brandwatch's Social Panels provide an audience-first approach to consumer research and insight discovery. Reddit adds to the power of Social Panels, providing a stellar network of communities grounded in mutual interests and passions'.

Brandwatch has fifteen offices across the globe and more than 1,000 employees worldwide, Last week the company expanded Iris, its AI-based in-app analytics tool, to enable brands to tap into recent advances in GPT technology.

Web site: www.brandwatch.com .