Insights Sector Marketing Firm Growgetter Hires Two

In the US, data, insights and analytics sector growth marketing firm Growgetter has appointed Felicia Coppola as Account Director and Christoph Trappe as Director of Content Strategy.

Launched last month by research tech entrepreneur Kristin Luck and former Voxpopme Chief Revenue Officer Jenn Mancusi, Growgetter offers a range of services, including marketing strategy and positioning, in addition to performance marketing and lead generation tactics driven by digital and social media activation. The agency's data-driven approach combines marketing tactics with measurement techniques and proprietary normative benchmarks, to deliver measurable results.

Coppola joins with a background in account management and client services, including roles at advertising and marketing agencies Wunderman Thompson, MRM, and Saatchi & Saatchi, and most recently as Marketing Director for Gusto Italiano. Trappe is a content marketer, podcaster, storyteller and strategist, who previously led content marketing campaigns for businesses including Stamats, MedTouch and, most recently, Voxpopme.

In their new roles, Coppola will oversee all accounts, working closely with clients to develop tailored strategies, designed to drive growth; and Trappe will be responsible for creating content that drives traffic and conversions. Mancusi comments: 'Felicia and Christoph's expertise is critical in elevating our client services and full-funnel marketing offering'.

Web site: www.growgetter.io .