Luck and Mancusi Launch Growth Agency for Insights Firms

Serial research tech entrepreneur Kristin Luck and former Voxpopme Chief Revenue Officer Jenn Mancusi have launched a growth marketing agency called Growgetter, to help data, insights and analytics firms develop through data-driven marketing strategies focused on generating ROI.

With more than twenty years of experience in the MR sector, including co-founding Forefront Consulting Group (sold to Decipher) and OTX (sold to Ipsos), Luck now runs her own management consultancy, ScaleHouse, which guides marketing and analytics firms through all stages of growth. Mancusi has fifteen years of sales and marketing expertise in the insights and experience management industries, including five years at Voxpopme, and seven at Toluna, as Senior Director, Marketing Strategy.

Their new company Growgetter offers a range of services, including marketing strategy and positioning, in addition to performance marketing and lead generation tactics driven by digital and social media activation. The agency's data-driven approach combines marketing tactics with measurement techniques and proprietary normative benchmarks, to deliver measurable results.

Luck describes the team as 'data wonks and marketing strategists' who believe in the power of data to drive results. Mancusi adds: 'Growgetter was born out of the belief that marketing should be more than just guesswork and creative ideas. By leveraging the power of data, we can create smarter, more effective marketing strategies that drive growth and deliver real ROI.'

Web site: www.growgetter.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.