Rio SEO Launches Local Experience Platform

Local marketing solutions company Rio SEO, which is in the process of integrating with MR software firm Forsta, has launched the Local Experience (LX) Platform, an integrated suite of local marketing and customer experience solutions.

Forsta, which was formed from the merger of research software firms Confirmit and FocusVision in 2021, combines market research, CX and EX technology in what it calls a Human Experience (HX) Platform. The company was itself acquired in February last year by healthcare experience specialist Press Ganey, which then combined it with its subsidiary, Rio SEO.

The new LX Platform promises 'the industry's only end-to-end local marketing and customer experience solution for enterprise brands', and offer a number of integrated solutions. One is Forsta Genius Text Analytics for Local Reviews, which gathers review data from sites such as Google, Yelp and Facebook, analyses them using Genius, and helps users manage their response. Another is Forsta Digital Feedback for Local Pages, which builds feedback processes into local landing pages, locators and branded mobile apps, allowing for behavioral data capture and digital intercept prompts and surveys. The platform also includes dashboards system Forsta Studio for Local Experience.

Meanwhile Rio SEO will bring in a new brand (pictured) as its integration with Forsta continues. Joel Headley, VP of Product Management comments: 'Customer experiences are being shaped by many touchpoints in the digital and physical worlds. By combining the power of LX and CX, our technology can enable organizations to build and execute a strategy that help brands understand and optimize that full customer journey'. He adds: 'The Local Experience Platform combines digital customer acquisition tools with holistic visibility into customer feedback with the ability to harness the insight from those conversations to drive action'. Forsta COO and MD Giles Whiting comments: 'We're excited to bring the Local Experience Platform to our customers so that they can take advantage of the rich data-driven action that this platform empowers'.

Web sites: www.rioseo.com/platform and www.forsta.com .