The recently merged business of research software firms Confirmit and FocusVision has a new name, Forsta. Both the original companies will continue to operate as usual while the organisation continues its integration plans and brand strategy roll out.
Completed last month, the merger brings together Norway-based software and solutions company Confirmit, which has additional offices in the UK, US, Russia, Canada and Australia; and NY-based FocusVision, which has offices in California, Connecticut and Oregon, as well as London and Bulgaria.
The new firm provides a wide range of software and solutions for CX and research, and promises 'tools simple enough to deploy in days, powerful enough to tailor to your exact needs'.
CEO Kyle Ferguson (pictured) comments: 'Forsta brings us to the cusp of a new frontier of customer experience, where discovery and understanding of insights will lead to stories that quickly fuel action for our customers. Together we will grow smarter and faster as we bring experience research to life'.
Web site: www.forsta.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.