Edelman Business Marketing Rolls Out Globally

In the US, communications giant Edelman has announced the global launch of a unit called Edelman Business Marketing (EBM), offering B2B marketers audience research, thought leadership strategy, content and account-based marketing, demand generation, and earned communications.

EBM combines existing B2B practices in North America, EMEA, and APAC, to help B2B buyers create integrated marketing programs. The team will help B2B brands target key audiences using data-driven research and analysis, and engage verified buyers at 'critical touchpoints' of the customer journey, while helping optimize marketing technology stacks for specific strategy needs. Research and data expertise will be available through the group's Data & Intelligence (DxI) consultancy, and the business will drive growth through behavioral science and predictive analytics delivered by the Edelman Predictive Intelligence Centre (EPIC).

EBM will be led by Joe Kingsbury, Global Chair, who will oversee a network of nearly 100 B2B specialists across the globe; and David Whiting, Global Head of Operations, who will drive client and sector growth, and operations. The team will also include regional leaders across the US, EMEA and Canada, with an executive search underway for a leader to oversee the Asia-Pacific region.

Kingsbury comments: 'We blend the art and science of creative communications and digital marketing to generate ROI through personalized content, targeted thought leadership strategies and marketing technology. This global launch accelerates our ability to deliver on this value proposition for B2B clients.'

Web site: www.edelman.com .