MarketCast Hires Tech Client Leader

Los Angeles-based research firm MarketCast has appointed Marisa McMahon as Head of Client Service for Technology and Platforms, responsible for relationships with major clients including video games publishers, software and hardware makers, and tech platforms.

MarketCast combines primary research, AI and big data to help clients make better marketing decisions, launch campaigns across media platforms, and plan content and target groups for these campaigns.

McMahon joins with more than twenty years of research experience including traditional brand and audience research, and ad copy testing and tracking. She began her career with more than fifteen years at Millward Brown. She helped to build the firm's US practice prior to its absorption in 2016 into Kantar, where she held a range of senior leadership positions, from heading up client development and strategy to driving major technology accounts.

The firm recently launched Brand Effect, a cross-platform advertising measurement solution for measuring ad recall and resonance across CTV, linear TV, streaming and social media. Originally a Nielsen product, Brand Effect was acquired with Phoenix Marketing International early last year.

CEO John Batter comments: 'With technology innovation happening at an unprecedented pace, it's critical that our tech clients have a research partner who can help them navigate shifting consumer beliefs and behaviors. Having spent much of her career as a researcher and client service leader for the world's biggest tech brands, Marisa knows what it takes to deliver research programs that bring value to marketers in this space, and we are thrilled to have her lead this effort for us'.

Web site: www.marketcast.com .