Ipsos Buys Syndicated Auto Study NVCS from InMoment

Ipsos has announced the acquisition from InMoment of the New Vehicle Customer Study (NVCS), described as the largest and longest-running syndicated automotive program in North America.

The study examines the behavior of vehicle buyers in the US and Canada, including buying patterns and preferences for the main industry players and customer views of their experience with the new vehicle. Ipsos says the buy strengthens its investment in data integration and reporting tech platforms, and that it already delivers similar programs in twenty markets.

CEO Ben Page comments: 'In line with our 2025 ambitions, this acquisition strengthens and scales Ipsos' best-in-class research capabilities worldwide. The cutting-edge expertise of NVCS, as well as their experienced staff, will help support our automotive clients as the future of mobility evolves rapidly'.

InMoment Chief Exec John Lewis (pictured) adds: 'We are very excited about the fit of NVCS with Ipsos and convinced that this combination will bring greater value to all our customers. This transition also allows us to be even more focused on our core business of Integrated Customer Experience Management for our automotive clients'.

Web sites: www.ipsos.com and www.inmoment.com .