US-based customer intelligence platform InMoment and customer experience management software and solutions firm MaritzCX have entered into an agreement to merge, with the latter firm expected to initially trade as 'MaritzCX, an InMoment company'. Terms of the deal have not been disclosed.
InMoment, which was formed from the merger of US firm Mindshare Technologies and Canadian company Empathica, offers its Experience Intelligence (XI) platform, which analyzes and evaluates enterprise experience data and customer feedback. In 2018, the company acquired Australia-based CX consulting firm brandXP, with the aim of strengthening its presence in the Asia Pacific region. MaritzCX - which was formed in 2014 when Maritz acquired customer and employee feedback software provider Allegiance and combined it with Maritz Research - offers a combination of customer experience consulting, marketing science and research, along with CX software and programme services.
The combined company (backed by private equity firm Madison Dearborn Partners) will have a global team of 1,500 employees, located in twenty offices spanning North America, Europe and Asia. As part of the deal, InMoment CEO Andrew Joiner (pictured) will lead the combined organization as CEO, while John Lewis, InMoment's Executive Chairman, will continue to chair the Board of Directors. It has not yet been announced what role Mike Sinoway, MaritzCX President and CEO, will take in the new organization.
Commenting on the news, Joiner said: 'We are bringing together two world-class companies that will deliver a truly unique value to our clients in their ongoing quest to win over customers. I couldn't be more excited about our future as we bring together these two amazing companies to redefine 'what's possible' in our industry - meeting clients where they are today and innovating together to create the future'.
Web sites: www.inmoment.com and www.maritzcx.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.