Potentia Insight Adds Two to UK Team

In the UK, digital market research agency Potentia Insight has hired Danny Kelly as Director of Data Processing and Mark Ellis as Associate Director.

Launched in February by Suzy Hassan and Colin Clifford, former directors of BDRC-owned Alligator Digital, Potentia provides a range of digital solutions including customer surveys, online panels and communities. Kelly joins with more than 30 years' MR experience, including work as a Data Processing Manager at TNS and GfK. He spent the past eighteen years at DataTree, where he was a company director.

Ellis has more than two decades' of MR industry experience, having begun his career in data entry, before moving to scripting/data processing, and then project management. Most recently, he worked for Ipsos and Savanta on large-scale tracking studies, and multi-market ad hoc projects.

Hassan comments: 'Danny and Mark's specialised skills and backgrounds will be an incredible asset to our company as we continue to scale up operations and provide top-quality service to our clients. As a new company, it's extremely promising to see how much we have achieved this year, and seeing this reflected in the growth of our team with Danny and Mark is very rewarding'.

Web site: www.potentia-insight.co.uk .