Accenture Buy Adds Southeast Asia CX Capabilities

In Bangok,, Accenture is to acquire digital customer experience agency Rabbit's Tale for an undisclosed sum. The move is designed to strengthen the brand and data capabilities of Accenture Song, the former's Interactive customer experience and analytics business.

Rabbit's Tale brings brand strategies, driving digital content, and executing data-driven experiences, across the entire customer lifecycle for growth in Thailand.

Thomas Mouritzen (pictured), Southeast Asia lead for Accenture Song, comments: 'Rabbit's Tale will add more firepower to Accenture Song's regional market excellence and business strategy, leveraging data, innovation and creativity. This reaffirms our unwavering investment and commitment in Southeast Asia, enhancing our offerings, capabilities and talent base to help clients achieve tangible outcomes in their brand, marketing and experience transformation journeys'.

Web site: www.accenture.com .