Former TVSquared Leader Kinsella Joins Extreme Reach

Marketing decision-making platform Extreme Reach has appointed former TVSquared President Jo Kinsella as Global President of its storytelling platform SourceXR - simultaneously rebranding to 'XR'.

XR's unified platform promises to 'move creative and productions forward', pulling together and simplifying fragmented data so user brands can manage their assets and optimize ad spend. The firm also offers a complementary solution called SpotlightXR, led by Gaurav Agarwal and focused on modernizing and reimagining payroll, accounting, and residuals for the entertainment industry and commercial talent.

Kinsella has 25 years' experience in software firms, and most recently served as President of global ad delivery and measurement company Innovid, which she joined after its acquisition of TVSquared. She is currently an advisor to ThinkAnalytics and datafuelX.

XR has also announced four further senior hires: Meredith Brace as Chief Marketing Officer; Donna Kladis as Chief Information and Security Officer; Eric Rubenstein as Chief Legal Officer; and Simon Sikorski as President, Global Operations.

CEO Louisa Wong, herself new to the company in May last year, comments, 'The XR brand launch follows a period of completing key integrations to provide clients with a single unified platform, transparency and control. XR is still the same company you trust to move your creative forward by delivering content to any screen, anywhere in the world, with valuable insights that help transform your business'.

SourceXR claims to deliver 'any creative asset to any screen, anywhere in the world', allowing clients to benefit from cross platform advertising at scale. Kinsella takes immediate responsibility for the company's global growth strategy, revenue and execution, with an initial focus on developing innovative data and insights to support creative performance. Wong comments: 'Jo's appointment at rebrand was intentional as she is highly respected in our industry and was a trusted advisor throughout this process. We now need her where our team, clients, partners and investors will benefit from her leadership the most - in execution mode'.

Extreme Reach partnered with TVSquared in 2019 to help track ad impressions across streaming devices; and with Nielsen on watermarking of linear TV commercials two years ago.

Web site: www.extremereach.com .