datafuelX Adds Kinsella and Drews to Board

In New York, ad sector predictive analytics specialist datafuelX has appointed former TVSquared President Jo Kinsella and HyphaMetrics co-founder and President Joanna Drews to its Board of Directors.

Launched last year by a trio of long-time media industry execs, datafuelX uses predictive analytics solutions to forecast and optimize advertising audiences and outcomes. The company's predictive analytics solutions - precisionX and outcomeX - have been developed to help media, agencies and brands extract greater value from their media spend, and combine linear reach and digital targeting through advanced analytics.

Kinsella was previously President of ad measurement and optimization firm TVSquared, which was sold to CTV ad delivery and measurement platform Innovid for $100m in 2021. Before joining TVSquared in 2012, she held executive positions at companies such as Lucera, Sumerian and British Telecom. Drews is the co-founder of HyphaMetrics, which uses a proprietary panel of thousands of homes to track viewing across devices. Earlier, she was Director of Product Management and Emerging Assets at Comscore.

As members of the Board, Kinsella and Drews are tasked with providing advice and industry expertise as datafuelX continues to expand its M3 platform - built to allow the TV ecosystem to plan and forecast against any currency and any audience - into cross-platform and local TV. CEO Jay Amato comments: 'The addition of Jo and Joanna to our Board of Directors signals a belief in datafuelX's efforts to help facilitate an effective multi-currency world, and their industry knowledge will be incredibly valuable in helping us grow the M3 platform'.

Web site: www.datafuelx.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.