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Added Value's Ingram Returns to Advertising
Tamara Ingram has left WPP-owned research group Added Value, of which she was Global CEO for the last 18 months, to head up WPP's ad agency Grey UK. Ingram was CEO of Saatchi & Saatchi from 1995 to 2002 and thereafter briefly of McCann-Erickson in the UK.
In addition to her role at Grey UK, Ingram will now head WPP's Team Procter, a group of senior WPP executives taking a global overview of Grey's largest client, Procter & Gamble. She will also have management responsibility for four other companies including data analytics business MDS Global Consulting.
During her tenure, Added Value merged with Diagnostic Research and Icon Brand Navigation - the new company operates under the Added Value name and is one of the biggest Kantar companies with 21 offices in 13 countries.
Ingram's appointment was covered in DRNO in September '03: www.mrweb.com/drno2k/news2575.htm . Added Value is online at www.added-value.com
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