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TNS Survey Chooses Products of the Year
The UK's Product of the Year awards ceremony took place last night. The 26 winners - who include Häagen-Dazs Cream Crisp, Gillette M3Power Razor, Flash Car Wash and Elastoplast's silver healing plasters - were chosen following a TNS survey of 12,500 consumers throughout the UK.
TNS asked consumers which of the shortlisted products - across 26 categories ranging from confectionery to cleaning to health - most appealed to them, which they had tried, and which they had found satisfactory. It then analysed the findings to pick the year's 'most appealing and satisfying innovations'.
The awards scheme, now in its second year, is designed to reward innovative FMCG manufacturers. According to the award organisers, research shows that merchandise featuring the Product of the Year logo experienced, on average, a sales uplift of over 10% last year. And a recent poll by TNS found that 51% of respondents who recognised the logo said it would make them more likely to buy a product.
43 manufacturers entered more than 130 products in this year's awards - a 30% increase from last year. The winners are as follows.- DRINKS Sprite Z
- SAVOURY SNACKS Mini Pringles
- CONFECTIONERY Häagen-Dazs Cream Crisp
- GENERAL GROCERY Betty Crocker Chocolate Chip Cookie Mix
- MEN'S GROOMING Nivea for Men Active Firming Moisturiser
- MEN'S SHAVING Gillette M3Power Razor
- FEMALE SHAVING Gillette Venus Divine Paradise Razor
- FEMALE HAIR REMOVAL Veet 3 Minutes Cream
- MAKE-UP Johnson's Refreshingly Soft Eye Make-Up Removal Pads
- FACIAL SKINCARE Neutrogena Visibly Clear 2-in-1 Wash Mask
- FEMININE CARE Always Ultra & Freshelle
- BODY SKINCARE Johnson's Holiday Skin Body Lotion
- HAIR STYLING Silvikrin HydroStyle
- HAIRCARE Aussie 3 Minute Miracle Frizz Remedy
- SHAMPOO & CONDITIONERS Herbal Essences Rainforest Flowers
- DEODORANT Bionsen Deo Total Body
- HOUSEHOLD CLEANING Flash Car Wash
- MULTI-PURPOSE CLEANERS Dettol Multi-Action
- WASHING UP Fairy Active Foam
- LAUNDRY Vanish Oxi Action Max Multi Purpose Stain Remover
- AIR FRESHENERS Oust Aerosol
- TOILET CARE Harpic In-Cistern 2 in 1
- OUT AND ABOUT Energizer Rechargeable 15 minute charger
- BABY Johnson's Baby Extracare Wipes
- ORAL HYGIENE Oral-B Sonic Complete
- HEALTH Elastoplast Silver Healing Fabric Plasters
The UK Product of the Year awards are chaired by David Felwick, retired Deputy Chairman of the John Lewis Partnership. Entries for the 2007 awards are invited from April 2006. More details are at www.productoftheyear.co.uk . TNS is online at www.tns-global.com
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