Daily Research News Online no. 5093 - TNS Survey Chooses Products of the Year

TNS Survey Chooses Products of the Year

January 26 2006

The UK's Product of the Year awards ceremony took place last night. The 26 winners - who include Häagen-Dazs Cream Crisp, Gillette M3Power Razor, Flash Car Wash and Elastoplast's silver healing plasters - were chosen following a TNS survey of 12,500 consumers throughout the UK.

TNS asked consumers which of the shortlisted products - across 26 categories ranging from confectionery to cleaning to health - most appealed to them, which they had tried, and which they had found satisfactory. It then analysed the findings to pick the year's 'most appealing and satisfying innovations'.

The awards scheme, now in its second year, is designed to reward innovative FMCG manufacturers. According to the award organisers, research shows that merchandise featuring the Product of the Year logo experienced, on average, a sales uplift of over 10% last year. And a recent poll by TNS found that 51% of respondents who recognised the logo said it would make them more likely to buy a product.

43 manufacturers entered more than 130 products in this year's awards - a 30% increase from last year. The winners are as follows.

DRINKS Sprite Z
SAVOURY SNACKS Mini Pringles
CONFECTIONERY Häagen-Dazs Cream Crisp
GENERAL GROCERY Betty Crocker Chocolate Chip Cookie Mix
MEN'S GROOMING Nivea for Men Active Firming Moisturiser
MEN'S SHAVING Gillette M3Power Razor
FEMALE SHAVING Gillette Venus Divine Paradise Razor
FEMALE HAIR REMOVAL Veet 3 Minutes Cream
MAKE-UP Johnson's Refreshingly Soft Eye Make-Up Removal Pads
FACIAL SKINCARE Neutrogena Visibly Clear 2-in-1 Wash Mask
FEMININE CARE Always Ultra & Freshelle
BODY SKINCARE Johnson's Holiday Skin Body Lotion
HAIR STYLING Silvikrin HydroStyle
HAIRCARE Aussie 3 Minute Miracle Frizz Remedy
SHAMPOO & CONDITIONERS Herbal Essences Rainforest Flowers
DEODORANT Bionsen Deo Total Body
HOUSEHOLD CLEANING Flash Car Wash
MULTI-PURPOSE CLEANERS Dettol Multi-Action
WASHING UP Fairy Active Foam
LAUNDRY Vanish Oxi Action Max Multi Purpose Stain Remover
AIR FRESHENERS Oust Aerosol
TOILET CARE Harpic In-Cistern 2 in 1
OUT AND ABOUT Energizer Rechargeable 15 minute charger
BABY Johnson's Baby Extracare Wipes
ORAL HYGIENE Oral-B Sonic Complete
HEALTH Elastoplast Silver Healing Fabric Plasters

The UK Product of the Year awards are chaired by David Felwick, retired Deputy Chairman of the John Lewis Partnership. Entries for the 2007 awards are invited from April 2006. More details are at www.productoftheyear.co.uk . TNS is online at www.tns-global.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.