Invoke Solutions Opens in London, Ramps Up Recruitment

US-headquartered online and mobile research technology specialist Invoke Solutions has opened a London office to serve its clients in the UK and throughout Europe.

The new office will be headed by Director of Strategic Alliances Europe Joanne Manley. Josh Mendelsohn, previously of Boston-based MR firm Chadwick Martin Bailey, steps into Manley's old role of Director of Marketing.

Comments President and CEO Ben Cesare: 'Joanne has spent several years building the messaging and positioning of Invoke in the US and she was extremely effective in working with our partner base. She is well-suited for this new role.'

Cesare says Mendelsohn brings to the marketing role a significant understanding of how research organisations work and what clients are looking for in terms of new applications and technology solutions. With almost seven years of experience in the marketing research industry, Mendelsohn will continue to drive growth for the Invoke-Pro platform, while launching the firm's Ping product, delivering consumer research via mobile devices (www.mrweb.com/drno/news6262.htm ).

Invoke has also hired a number of other researchers, in preparation for what it describes as the expansion of its product portfolio in the coming months. New recruits include:

• Diane Offenbach who joins as Research Director from Ipsos
• Susan Novak Smith from Greenfield Consulting who becomes Manager of Research Services
• Larry Massey joins from IBM as Research Director
• And Erin Morris from Ryan Partnership and Krasimira Mladenova from Perceptions Research both take up new roles as Research Consultants.

'With these new additions, we are better than ever able to meet the evolving demands of our client base,' explains Peter Mackey, VP of Research and Business Development.

Founded in 1999, Invoke creates technology that enables live research sessions, real-time feedback and structured dialogue, along with dynamic quant and qual questioning. The company is online at www.invoke.com.