... and Maritz / Invoke Launch Mobile Research Platform

Maritz Research and interactive technology provider Invoke Solutions have joined forces to develop Invoke Ping, a platform that will deliver consumer research via mobile devices.

Like a number of recent launches, the new product will allow clients to connect with a wide population of mobile users, and collect feedback from them at their 'point of experience' – for example helping retailers hook up with customers while in their stores, to gain insight into their shopping experience.

Via portal-based access and an interactive dashboard, Invoke Ping has been designed to provide clients with a single source of insight for their customer intelligence data. A beta version will be released in January 2007 to selected clients of both Maritz and Invoke Solutions.

President of Maritz Research, Michael Brereton comments: 'This tool will allow clients to monitor and respond to customer needs right at the point of interaction. Through gathering what was once unobtainable and integrating these insights with other Maritz solutions, our clients will be armed with a comprehensive approach towards customer experience.'

The partner firms are online at www.maritz.com and www.invoke.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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