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GMI Launches African-American Panel
MR software and panels firm GMI (Global Market Insite) has launched an online panel to provide insight into the consumer opinions of around 100,000 African-Americans.
The firm says that African-Americans make up more than 13% of the US population and spend around $761 billion annually. By 2010, the online African-American population is expected to rise to 27.6 million.
Explains Amy Peltonen, Director of GMI's panel business unit: 'Our new specialty panel gives the market research industry a better understanding of this lucrative, yet underserved niche. Our panel distribution - 46% male and 54% female - is in line with the US Census, and enables the gathering of objective market research intelligence for enhanced marketing efforts to this ethnic community.'
Double-opted-in panelists are recruited from sites and sources focused specifically on African-Americans and the firm says each undergoes a rigorous qualification process. It also implements quality checks to prevent 'speedsters', 'straight-line clickers' and other low-quality responses.
GMI's other specialty panels include: Gamers (launched last month www.mrweb.com/drno/news7323.htm ), IT Professionals, Physician, Chronic Illness, Youth & Teens.
Founded in 1999 with world headquarters in Seattle and operations in Europe, North America and Asia, the firm is online at www.gmi-mr.com.
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