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IRI Ramps Up Consumer Panel
Consumer analytics firm Information Resources Inc (IRI) has added a number of new solutions to its Consumer Network household panel to enable clients to gather reactions from hard-to-reach respondents.
The firm says the additions - which include virtual shopping, web-based individual usage surveys, needs-state analytics, price monitoring and optimization, and new applications for scanning technology - will help identify growth opportunities among high-potential consumers for CPG (consumer packaged goods) manufacturers and retailers.
As part of the upgrade, IRI is working with a number of virtual shopping experts to help clients evaluate merchandising programs by reaching category or brand buyers, brand switchers, specific retailer shoppers, loyal or heavy shoppers, and competitive shoppers.
The service now includes:- Web surveys - designed to quantify how devoted household members are to specific brands
- Consumption intelligence - captured through the company's Inventory and Consumption panel, to reveal how, when and why products are consumed
- Pricing strategies - which includes the web-based IRI Price and Promotion Simulator to examine the impact of price changes on sales and profits.
'Our clients' needs are constantly evolving and it is our responsibility to address those needs,' explains IRI Business and Consumer Insights President Sunny Garga. ' These latest developments reflect that ongoing commitment to innovation.'
Last week, the firm signed a multi-year contract with Procter & Gamble to supply market tracking, customer specific data and insight services for the UK market. IRI is online at www.infores.com .
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