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Lightspeed Launches Beauty and Grooming Panel
Online market research agency Lightspeed Research has launched Beauty and Personal Grooming Panels in the UK, Germany, France, Canada and the US, to offer data to manufacturers of personal care products, toiletries, cosmetics and related consumer goods.
Overall, the panel provides access to nearly 100,000 online panellists profiled according to their purchasing behaviour. In the UK alone, data is available from more than 29,000 panellists for each type of product, including average monthly spend and brand preferences.
Lightspeed says results show interesting similarities and differences between consumers. For instance, women are more likely to get their information about personal care products from magazines, TV ads, friends and work colleagues. By comparison, men are more influenced by TV ads and their family, but are less likely to be influenced by magazines, friends and acquaintances.
CEO Europe David Day says the firm plans to roll out more of these panels across Europe and Asia Pacific during the next few months.
Part of the WPP group of companies, Lightspeed provides access to household members across 34 countries in Asia-Pacific, Europe and North America. In March, the company launched its LightBus study, which offers fast access to consumer opinion. Web site: www.lightspeedresearch.com .
Earlier in the year, Information Resources Inc (IRI) and The NPD Group introduced the Beauty Cross Channel Monitor, claimed as the US beauty industry's first and only cross-channel retail tracking product.
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