Lightspeed Launches Weekly Omnibus

Online panel specialist Lightspeed Research has launched a new weekly omnibus to provide clients with fast access to consumer opinion across Europe, North America and Asia Pacific.

The new LightBus study will research the opinions of 1,000 nationally representative adults in each country. It will also offer a 'Sneak Peek' preview of interim results on the first day of the study.

David Day, CEO Europe commented: 'We expect LightBus will be used extensively by clients who have been asking us to develop an omnibus that provides the high quality research we deliver, with global reach, fast turnaround and competitive pricing.'

Lightspeed, a part of WPP, provides access to household members across 34 countries in Europe, North America and Asia-Pacific and is online at www.lightspeedresearch.com. In January, the firm signed a deal to give panel respondents free music and video downloads in exchange for completion of its questionnaires (www.mrweb.com/drno/news7834.htm ).

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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