Vovici Tools to Build TNS Panels
TNS is to adopt research software provider Vovici’s Enterprise Feedback Management (EFM) Platform and Community Builder Model as its standard platform for building custom online panels and communities for its customers.
The EFM Platform allows design of questionnaires, management of survey campaigns and analysis of survey responses. Its Community Builder was unveiled earlier in the year to help companies launch their own community panels and web sites to gather feedback.
TNS says that adding these tools to its offering will provide clients with the ability to maintain a secure database of online panels and communities and to capture profiles of the panel members; the firms also point out that the combination will mean feedback in hours, instead of the days or weeks associated with traditional methods.
‘The combination of TNS expertise and Vovici software as a service technology for building proprietary panels and communities and the global reach of both organizations makes this partnership a perfect fit,’ comments Vovici Chairman and CEO Dean Wiltse. ‘As this relationship evolves we look forward to developing innovative products and services together that will benefit the market research industry.’
Web sites: www.tns-us.com and www.vovici.com .