Funds, Launches and New CEO for SeeWhy

US web site analytics provider SeeWhy has secured $4.5m in new funding and appointed Scott Silk as Chief Executive Officer.The firm has also opened a new SaaS delivery center in Edinburgh, Scotland and launched a free Abandonment Tracker service.

SeeWhy fuses real-time web analytics with automated marketing activities. Its new tracker examines the consumer behaviour that leads to users abandoning a site prematurely, by capturing the unique IDs of web site 'abandoners', and sending these details along with abandonment statistics to the web site administrator for use in follow-up, re-marketing campaigns targeted at individuals.

'Our Abandonment Tracker gives web site operators a simple and easy way to re-market to web site visitors,' stated Founder and Chief Strategy Officer Charles Nicholls. 'Customers using the service are already seeing conversions of up to 30% of web site abandoners to customers.'

New CEO Silk was previously President, CEO and Director of portal software firm Action Engine, prior to which, he was SVP and General Manager of ePresence, a provider of security and identity management services.

He is joined by new VP of Sales Lou McMenamy, who was previously Director of Sales at identity and access management firm Courion Corp, and at IT company Unisys.

Participating in the funding were investment agency Scottish Enterprise and existing SeeWhy investors Logispring, Pentech Ventures and Delta Partners.

SeeWhy was founded in 2003 and is headquartered in Andover, MA with a European office in Windsor, UK.

Last year, its UK operation launched Customer Experience Manager to track an individual's 'digital mood' during an ecommerce experience.

Web site: www.seewhy.com .