About GreenBook
GreenBook, the US-based organisation with which MrWeb is now partnering, grew out of the New York chapter of the AMA (American Marketing Association) but is now an independent publisher and events organiser. Services are as follows:
- The GreenBook Directory helps buyers find marketing research suppliers, facilities, and consultants as well as providers of related services. The directory can be browsed by market research specialties or locations, and users can create their own vendor shortlists for easy retrieval; compose, deliver and receive Requests For Proposal; and add vendor ratings and notes for quick future reference.
- The GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
- IIeX (Insight Innovation eXchange) is a global event series, focused on advancing the business value of insights and showcasing the very best from inside and outside the MR realm with a focus on technology innovation, thought leadership, collaboration and networking. Events take place in Europe, Latin America and North America.
- The GreenBook Research Industry Trends Report (GRIT) is published every half year and is now on its eighteenth edition, which includes data from 1497 respondents - some top-line findings are here.
