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Survey Fraud Means Bad Decisions - December 4 2008 Online research specialist MarketTools has conducted research which it says conclusively demonstrates the connection between fraudulent survey respondents and skewed survey data. Continue
MRC Thumbs Up for Edmunds.com - December 4 2008
Online automotive specialist Edmunds.com has received Media Rating Council (MRC) accreditation for its Ad Impression Measurement service. More
Employee Researchers Missing the Point, Claims Hutton - December 4 2008
Most employee surveys fail to identify key issues because they ask the wrong kind of questions, says former MORI leader Peter Hutton, in his new book. More
GfK Debuts Pharma Assessment Tool - December 4 2008
GfK Market Measures – which provides health care marketing research services in the US – has launched a tool for pharmaceutical manufacturers to assess the value and impact of their managed markets, sales and marketing activities. More
Panel to Provide Indian Internet Stats - December 4 2008
Digital advertising and technology firm Komli Media has launched an online audience measurement platform that can be used to look up audience and traffic statistics for any Internet site accessed from India. More
Expert Input for Affluent Survey - December 4 2008
In the US, Ipsos Mendelsohn has formed an advisory council – made up of representatives from ad agencies, publications, cable TV networks and digital media worlds – to expand the scope and size of its annual Affluent Survey. More
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