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In the US, procurement intelligence specialist Green Cabbage has announced a $40m Series B investment, which will be used to fuel its international expansion and fund the continued launch of its advanced multi-channel 'spend cubes.'
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LA-based integrated insights and marketing agency Bovitz has appointed Kim Shrut as Managing Director of a new business unit within its Insights division. Shrut is a former colleague of recently-hired CEO David Sackman, while at LRW / Material.
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Numerator, the business in the process of spinning off from Kantar and including the latter's Worldpanel division, has launched a GLP-1 'Trends Hub', providing a centralized view of consumer usage of and interest in the category, which includes weight loss drugs like Ozempic and Wegovy.
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In Salt Lake City, Utah, USA, data quality measurement firm DQC has announced a platform upgrade which it says improves the way users visualize respondent activity, compare supplier performance, and export detailed quality data.
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Attribution specialist Northbeam has launched a new model called Clicks + Deterministic Views, promising marketers 'a complete picture of how campaigns drive purchases.' It has also announced an unspecified amount of strategic growth investment. More
Palo Alto, California-based Cookiy AI has raised more than $7m in a pre-seed round. The firm's software conducts 'natural, human-like conversations' with consumers, to establish their motivations and preferences, and analyses them to product 'structured, decision-ready intelligence.' More
In San Francisco, digital analytics firm Mixpanel has announced the acquisition of DoubleLoop, whose AI-based tools provide a framework helping business to identify the metrics most closely aligned with their success, and align their strategy accordingly. More
Out-of-home (OOH) technology and managed services company billups has appointed Marc Marienfeld as MD of Germany, based in Munich; Salvador García to lead its entry into a new market, Mexico, also with the title of MD; and Sunil Yadav as Head of Revenue, APAC, based in Singapore. More
In Dallas, Texas, data-driven marketing and business intelligence solutions firm Data Axle - formerly known as Infogroup - has appointed Wayne Townsend as CPO, and Natalie Cunningham as SVP of Marketing. More
Ad tech and measurement company VideoAmp has appointed Jon Steinlauf, former Chief US Advertising Sales Officer at Warner Bros. Discovery (WBD), to its Board of Directors. More
Manchester, UK-based pharma insights agency Beyond Blue has promoted longstanding employee Christopher Fenn to Senior Commercial Operations Manager. More
US-based consumer researcher Smarty Pants has reappointed Nadia Bernal to its team, adding advanced quant expertise for its flagship toy, entertainment and CPG clients. She is based in San Jose, California. More
| from 11th Sept 2025 | MRSI 33rd Annual Market Research Seminar - Delhi, India |
| 25th Sept 2025 | Annual Baal Dan 'Networking for a Cause' event - NYC |
| from 2nd Sept 2025 | The Research Society Human Insights Conference 2025 - Melbourne, Aus |
| from 28th Sept 2025 | ESOMAR Congress 2025: Reimagine - Prague |
| from 14th Oct 2025 | Qual360 APAC 2025 - Singapore |
| 18th Nov 2025 | Mastering MR Screener Writing - Fieldwork / WIRe in-person interactive workshop - New York City |
