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Global CRM company Salesforce is to acquire automated customer research and synthesized insights platform Listen Labs. Financial terms have not been disclosed, although earlier reports suggested the research firm - with an ARR of around $30m - could fetch around $2 billion.
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Fifty5Blue - previously Kantar Media - has been selected by beIN MEDIA GROUP to design and run a unified audience measurement system across 24 markets in the Middle East and North Africa (MENA). The three-year contract will be serviced by a combination of return-path and streaming usage data.
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In London, former YouthSight and Savanta researcher Josephine Hansom has teamed up with Lowri Gilbert, previously a senior civil servant and consultant, to form Now & Next, described as a youth-focused research and thought leadership consultancy.
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Ipsos has announced the launch of an enhanced post-testing solution, Creative|Impact, in the US and the big five European markets, via its Ipsos.Digital platform. The new offering is part of its Creative Excellence self-service portfolio.
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In Bellevue, WA, USA, enterprise customer insights firm UserTesting has announced a rebrand - it will henceforth be known as Auros. The change reflects the firm's focus on 'a new challenge... training, evaluating, and improving AI', although its network of 7.6 million verified people will still be core to its offer. More
In Toronto, Canada, The Logit Group has announced the promotion of Steve Male to Chief Innovation Officer (CIO), underscoring the growing importance of innovation in its operations and services. More
Tech markets and sourcing advisory firm HFS Research is retiring its Horizons reporting series after four years, and replacing it with a new offering, SaS Stars, 'built entirely on the experience of enterprise clients running live engagements' and promising to disrupt the business of provider ratings. More
London agency Disrupt Insight has appointed former Holland & Barrett Commercial Insights leader Becky Miles to lead its retail practice, strengthening its capabilities across shopper, customer experience, innovation and behavioural science. More
eMedia Monitor (eMM), which provides real-time tracking of radio, TV and online video and audio, has hired senior PR and marketing tech executive Larry Thomas as Vice President, Americas. More
Independent ad tech company The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, reporting to COO Vivek Kundra. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
| 23/09/2026 | IIEX AI 2026 - Virtual |
| 21/10/2026 | MRMW Europe Insight Summit 2026 - Berlin |
| 27/10/2026 | IIEx West - San Francisco |
| 03/11/2026 | Qual360 APAC 2026 - Singapore |
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