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London-based sports data tech firm Genius Sports is to acquire Legend, a global digital sports and gaming media network which helps clients to monetize their assets. The deal values Legend at up to $1.2 billion, the last quarter of which is dependent on near future results.
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In New York, audio industries tech and services company Triton Digital has announced the launch of the Podcast Metrics Industry Feature Set, a suite of analytics solutions giving publishers access to benchmarks, market share and audience data across the top 20 podcast markets worldwide.
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Michael Walrath, CEO and Board Chairman of US-based digital presence and knowledge management platform Yext, has withdrawn his proposal to acquire all the remaining shares in the company. Instead, the company has approved a 'Dutch auction' self-tender of $150m of common stock.
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Eyetracking tech firm Tobii has reported an organic decline of 10% in net sales to SEK 193m ($US 21.4m), and EBIT of SEK -196m ($US -21.7m), in the fourth quarter. Excepting non-cash write-offs of goodwill, fair value adjustments and project write-offs, EBIT was SEK -1 million ($US -111k).
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In the US, Fox Corporation-owned streaming service Tubi has announced a new, multiyear partnership with Nielsen, giving it access to Audience Measurement and Streaming Platform Ratings, National TV research and Ad Intel. The two already work together for Digital Ad Ratings and Nielsen ONE Ads. More
Asia Pacific CEO Jason Scott has departed ad tech firm MiQ, according to reports. Scott has led the region for three years, and was previously ANZ Chief Exec for three years. More
YouGov has launched an AI-powered qual tool called BrandIndex Voices, which collects and analyses consumer conversations on a quant scale to reveal why brand perceptions change. More
In San Francisco, an enterprise data management and analytics platform called Fundamental has opened its doors with funding of $255 million, and launched its first product, NEXUS. This uses a 'Large Tabular Model' to convert clients' enterprise data into predictive intelligence and forecasts. More
In New York, video ad outcomes measurement firm EDO has announced a conversational AI agent called ChatEDO, accelerating access to its extensive database of Convergent TV advertising activity and outcomes. More
StackAdapt has appointed former Trade Desk SVP Business Development Katy Friday as Vice President for its Central region, joining its revenue leadership team. More
Former Impact Research employee Teo Valdes has joined London's Disrupt Insight as an SRE. More
Harrogate, Yorkshire-based research agency Harlow Consulting has promoted Ellie Moore to Research Manager, and Kirsty Ainslie to Research Support & Operations Manager. More
| 18th Nov 2025 | Mastering MR Screener Writing - Fieldwork / WIRe in-person interactive workshop - New York City |
| 19 Nov 2025 | MRII Webinar: The Co-Pilot Researcher - Virtual |
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