

US company EDO has extended its TV outcomes measurement to cover advertising in gaming environments, initially via a partnership with immersive video games platform Roblox.
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Global MR agency Kadence International has promoted Benediktus Glenn Timothy to President / Managing Director of its business in Indonesia, after more than thirteen years at the company.
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Consumer intelligence company NIQ is integrating its GeoPurchase data into the Persona Intelligence Engine of ad tech company Ogury, via a new partnership.
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In the UK, fieldwork standards body the Interviewer Quality Control Scheme has appointed Jenny Lyons as IQCS Auditor / Inspector, responsible for independently auditing member companies to help maintain and strengthen quality across the industry.
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InMarket, an outcomes intelligence specialist based in Austin, Texas, is launching Maestro, an agentic AI tool which connects every brand's campaign decisions to real-world consumer outcomes. More

In Chicago, behavioral market research firm Orchard Insights has created three targeted solutions based on its 'in the wild' test offerings and supporting different stages of the innovation lifecycle: Seed, Shape, and Activate. More

Ipsos has promoted Alexandre Guerin to MD - Performance; Laurent Depouilly to succeed him as Country Manager of Ipsos bva in France; and Marion-Anne Cattaneo to Country Manager for Switzerland. The group also says it will now treat its home territory of France, hitherto separate, as part of its EMEA region. More

Retail data company dunnhumby has launched the 'dunnhumby network alliance', billed as an antidote to the siloed nature of retail media data, and giving clients access to audiences and inventory across a range of retailers, audience providers and media owners. More

Data collection firm Field Scope International is expanding its access to student audiences in Serbia, through new collaborations with universities and academic institutions in the country. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
Panels and research tech firm Borderless Access has appointed Arun Kumar as Vice President, Business Development for APAC. He brings more than 22 years of experience in market research and data services in the region. More
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