Consumer data firm Circana has partnered with Ibotta, operator of 'the largest digital promotions network in North America', promising CPG brands better understanding of the true impact of Ibotta campaigns, and their ability to drive incremental sales lift.

European data collection firm Norstat has launched a digital platform called MyNorstat, offering clients a single access point for real-time survey progress tracking and management, data delivery and analysis. Clients can also access a new digital workspace feature called Norstat Studio.