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US company AppsFlyer has launched a web version of its long-established mobile attribution service. The release of Web Performance Measurement promises marketers 'one independent source of truth across web and mobile.'
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Accenture has invested an unspecified amount in Aera Technology, which provides agentic decision intelligence for enterprises. The deal will see Aera's solutions combined with the consulting behemoth's AI-enabled supply chain capabilities for clients in a variety of sectors.
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New York firm RMTLabs has launched Resonance OS, which it says is the first targeting platform to connect neuroscience-validated motivational profiles of viewers, content and creative with real-time programmatic activation across major media channels.
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Research marketplace and tech firm Cint has expanded its collaboration with Salesforce, with the launch of an AI suite based on the CRM giant's team communication platform Slack. At launch the suite includes Enterprise Search and an AI-powered 'Slackbot.'
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Survey and analysis platform QuestionPro recently acquired Fathom, a specialist in text analytics for open-ended survey data and customer feedback. More
In Bluebell, PA, USA, custom MR firm AMC Global has announced four promotions: Amelia Gulding to Senior Project Director, Emily Izbicki and Alison Hansberry to Senior Research Director, and Tim Shaw to Senior Research Engineer. More
In St. Louis, USA, research firm Povaddo has launched the Povaddo Panel Omnibus promising clients an efficient, cost-effective way to access insights from public policy professionals across the US and Europe. More
Insights, design and strategy group Material has appointed Ranjan Kalia as CFO, as the firm looks to scale its global capabilities and increase investment in AI. More
US-based consumer insights firm i-Genie.ai has launched Impact IQ, which tracks social media conversations and search patterns to help brands understand how their digital marketing investments drive online engagement. Data is presented in a dashboard including the firm's agentic interface Presto. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
Panels and research tech firm Borderless Access has appointed Arun Kumar as Vice President, Business Development for APAC. He brings more than 22 years of experience in market research and data services in the region. More
| 25/02/2026 | Masterclass 2026 - Questionnaire Design - Online |
| 09/03/2026 | Dallas - Pre-Conference Mixer, TRC - Dallas |
| 10/03/2026 | MRS Annual Conference Social Mixer, TRC - London |
| 10/03/2026 | Succeet26 Networking Party, TRC - Wiesbaden / Frankfurt |
| 14/04/2026 | MRMW APAC Insight Summit 2026 - Singapore |
| 22/04/2026 | UX360 Research North America 2026 - Atlanta, USA |
