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Suzy founder Matt Britton has stepped down from the CEO role, to be replaced by eleven-year company veteran Bryan Silverman. The firm has also received additional funding, led by H.I.G. Growth Partners. Britton becomes Non-Executive Chairman, with a continued role supporting Suzy's growth.
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Comscore has announced an integration with predictive analytics platform datafuelX, allowing ad buyers to transact using its currency, within the systems they already use, for linear buying on both advanced audiences and traditional age-and-gender demographics.
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Alcohol taste testing market research is now, definitely, legal, in California - thanks to a new law supported by the Insights Association. The legislation puts an end to what the IA calls 'years of unofficial guidance and vague legal status.'
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Atlanta, GA-based continuous insights platform Discuss has appointed Luke Williams in the new role of Chief Research Officer. He joins from a similar position at Press Ganey Forsta.
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Automated insights pioneer Zappi has partnered with Picsart, an AI-based media production and distribution platform, to offer Vera, a specialised AI agent allowing clients to ground creative decisions in real-world evidence. More
TiVo Ads has enhanced its U.S. TV Viewership Data offering, combining its set-top box (STB) data with automatic content recognition (ACR) data in a single, session-level feed. More
Omnichannel marketing platform Attentive has added new capabilities to its agentic AI marketing solutions, in the form of 'Lifecycle Intelligence.' The new tool promises to help marketers understand customer behavior, value and product interests throughout their journey. More
Bengaluru, India-based product co-creation platform Demoverse has raised $600K in pre-seed funding, with which to grow its design community, further develop its consumer interaction application, and expand its US presence. More
In the US, the measurement approaches of Comscore, iSpot and VideoAmp have been approved by the collaborative forum of media buyers and video suppliers known as the Joint Industry Committee (JIC) for a further two years, certifying their use as transactional ad currencies. More
Independent ad tech company The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, reporting to COO Vivek Kundra. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
| 23/09/2026 | IIEX AI 2026 - Virtual |
| 21/10/2026 | MRMW Europe Insight Summit 2026 - Berlin |
| 27/10/2026 | IIEx West - San Francisco |
| 03/11/2026 | Qual360 APAC 2026 - Singapore |
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