

US-headquartered Behaviorally has promoted Thibault Cousot to Chief Product and Technology Officer (CPTO). He has served as SVP, Head of Product since joining the company in August 2023. The firm has also promoted Remi Denoyer, Frederick Lim, Matthew Bari, Rebecca Bruckstein and Karina Hall.
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Netflix has launched the Netflix Pixel, which it says will help marketers establish consistent measures of 'more than twenty' lower-funnel business outcomes such as conversions; and give them new options for segmentation and targeting.
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London-based firm Artificial Societies has launched Rothko, a foundation model for human behaviour, using a proprietary architecture and training corpus to predict how individuals and groups make decisions.
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US company flowres has added participant recruitment and incentivization to its offer, rounding out an integrated qual research suite which already includes conducting fieldwork, analysing conversations and curating insights.
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Highlight has launched Pulse, a rapid consumer concept testing tool for CPG teams. Pulse taps data from thousands of the firm's vetted testers whose opinions and preferences have informed the creation of 'Highlight Twins'. More

CX, EX and survey software platform Netigate has retired the Mopinion brand, having acquired the company a year ago. Mopinion is now Netigate Digital, with the platforms integrated and new capabilities added to help clients understand 'the complete customer experience.' More

Sago has promoted former Insights Association CEO Melanie Courtright from Chief Strategy Officer to President, effective immediately. Her expanded responsibilities include leading strategic growth, operational execution and market leadership efforts. More

US firm Alliant has launched PurchaseCore, which uses consumer purchase data including brand affinity, category purchasing and in-market signals, to help marketers identify and reach those most likely to buy. The new solution complements PeopleCore, which Alliant acquired with AnalyticsIQ. More

In the US, new partners Alchemer and Good Gamer Group (GGG) are boosting response rates from the latter's gaming community by replacing traditional survey questions with playable mini-games. The new approach uses a 'deliberately frustrating' gamified experience to make its point about respondent fatigue. More
Independent ad tech company The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, reporting to COO Vivek Kundra. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
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