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Visual search and discovery platform Pinterest has agreed to acquire CTV performance ad platform tvScientific, and will combine its 'intent-rich' audience signals with the acquired company's CTV engine, allowing marketers to measure how TV lifts the results of their performance ad campaigns.
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Nielsen has announced it is extending its partnership with independent media agency Horizon, to expand advanced audience and ID matching capabilities within blu, Horizon's proprietary AI-driven marketing platform.
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In Los Angeles, OOH advertising driver data platform Stic has raised $10 million in a Bridge funding round, with which to expand operations across more than thirty US states and Canada, deepen relationships with advertisers and strengthen its operational capabilities in new markets. More
Research software provider Fathom has launched an AI assistant called Fathomer, extending its existing thematic open-ended coding offer into a continuous research 'engine' answering questions and synthesizing reports from multiple surveys, including longitudinal analysis over time. More
US firm MarketCast has appointed Lana Busignani as Chief Executive, Paul Shortley as Chief Revenue Officer and Kerel Cooper as Chief Marketing Officer. The company says the new senior team's arrival coincides with it gearing up to launch a new ad testing platform called Total Effect. More
Outset has raised Series B funding totalling $30m, just six months after its $17m Series A round. The firm says the money will allow it to invest more deeply in its core AI-moderated research platform, and accelerate the launch of what it claims it 'the world's first' AI-native Customer Experience Management platform. More
Arkansas, US-based retail data platform Crisp has completed a $26m Series B1 round of funding, with which it plans to grow 'aggressively', adding new platform features and functionality, expanding its data partnerships, investing in its flagship AI Agent product, and recruiting globally. More
Harrogate, Yorkshire-based research agency Harlow Consulting has promoted Ellie Moore to Research Manager, and Kirsty Ainslie to Research Support & Operations Manager. More
In Canada, identity management and data collaboration platform Optable has appointed Crystal Jacques as Vice President of Sales. More
In the US, former Gongos and Human8 employee Eric Stinebiser has joined custom MR and consulting firm CMB as Controller. More
| 18th Nov 2025 | Mastering MR Screener Writing - Fieldwork / WIRe in-person interactive workshop - New York City |
| 19 Nov 2025 | MRII Webinar: The Co-Pilot Researcher - Virtual |
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