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Ad group Brave Bison has made another revised offer for ad effectiveness insights firm System1, its fourth to date, valuing the company - in which it is the largest shareholder - at around £47.5 million.
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YouGov has extended its 'Voices' AI-moderated qual interviewing tool to allow custom research clients similar features to those already enjoyed by its brand tracking clients.
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Edinburgh-based MR company Smart Data Foundry (SDF) has entered administration and ceased trading, with the loss of all 25 jobs. The firm was a not-for-profit subsidiary of the University of Edinburgh, promising 'safe and secure access to high-value private sector data'.
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Bilendi has opened an office in Munich, its third location in Germany after Cologne and Berlin. The firm says the move reflects growing demand for integrated MR and UX research across DACH, and provides a strengthened local presence for clients and partners in Southern Germany.
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Dive Custitude, the Swedish business of mystery shopping specialist group Dive, has acquired the Swedish mystery shopping business portfolio of Avisit. More
Global retail and consumer intelligence provider Circana has added Google's Meridian open source marketing mix modeling product to its Liquid Mix offering, promising clients a new way of linking marketing spend to outcomes and measuring effectiveness. More
India's Audit Bureau of Circulations (ABC), which measures print media sales in the country, is in talks with the country's Ministry of Information and Broadcasting (MIB) regarding the addition of digital media measurement, according to a report. More
In New York, purchase data-based commerce marketing platform PebblePost has announced the appointments of Adam Soroca as Chief Exec, and Melanie Samson as CMO. More
StackAdapt has appointed Shopify President Harley Finkelstein as a strategic advisor, helping to steer the company's continued expansion beyond programmatic advertising. More
Independent ad tech company The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, reporting to COO Vivek Kundra. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
| 23/09/2026 | IIEX AI 2026 - Virtual |
| 21/10/2026 | MRMW Europe Insight Summit 2026 - Berlin |
| 27/10/2026 | IIEx West - San Francisco |
| 03/11/2026 | Qual360 APAC 2026 - Singapore |
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