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The US insights and analytics industry grew revenue 7.8% to $89.3 billion in 2025, according to a report published by the Insights Association in partnership with ESOMAR, Outsell, and Michigan State University’s MSMRA program.
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In San Francisco, Echovane has announced $1 million in funding, for development of its end-to-end agentic survey offering, and expansion of the global network of participants behind it.
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Former STRAT7 Crowd DNA leader Elliot Pigram has joined Amsterdam and London-based insight agency Øutlier as MD and co-owner. The company has also appointed Sam Lipscomb, formerly of The Mix Global, as a Senior Director.
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In the US, eCommerce behavioral intelligence specialist Malachyte has secured $10 million in seed funding, with which to scale distribution and expand its senior commercial and product leadership teams.
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London-headquartered Rigour Research has further strengthened its US team with the appointment of Pavel Lubojacky as Senior Programming Analyst, based in California. More
Ad tech company PubMatic has appointed former Uber Advertising and Google exec Megan Ramm as Global Chief Revenue Officer, based in New York. More
Nielsen has acquired media monitoring, verification and measurement company DoubleVerify (DV) in an all-cash transaction valuing the company at around $2.15 billion. More
US-based global insights consultancy OvationMR has appointed Paul Wealleans as Managing Director, UK and EMEA, based in London, as it looks to accelerate its growth across international markets. More
Former Salesforce marketing leader Leah Pope has joined Zeta Global as Chief Marketing Officer, and will work alongside Candace Dean who has been promoted to Chief Communications Officer. More
Independent ad tech company The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, reporting to COO Vivek Kundra. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
| 23/06/2026 | UX360 Research Europe 2026 - Berlin |
| 23/06/2026 | IIEX Europe 2026 - Amsterdam |
| 23/09/2026 | IIEX AI 2026 - Virtual |
| 21/10/2026 | MRMW Europe Insight Summit 2026 - Berlin |
| 27/10/2026 | IIEx West - San Francisco |
| 03/11/2026 | Qual360 APAC 2026 - Singapore |
