

Global consumer intelligence group NIQ has partnered with digital analytics company Similarweb, to build a new solution helping brands, retailers and technology platforms track and evaluate purchase journeys taking place entirely within an AI environment.
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HFS Research and Rep Data are the latest companies in the insights and analytics sector to announce MCP launches. Clients of analyst firm HFS can now access its research directly through the major LLMs, while users of Rep Data's Research Desk can use them to set up and launch fieldwork.
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Creative and marketing software giant Adobe has acquired an Indian start-up, Rilo, which focuses on marketing intelligence and the automation of marketing processes. Financial terms were not disclosed.
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Manchester, UK based Automotive Insight Group has appointed former AutoTrader Group Sales Director Darren Moon as Strategic Partnership Director; and Ian Penny, former Sales Director of Factor Sales, as Strategic Product Advisor.
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Ottawa, Canada-based company askpolly has raised $3 million in seed funding, with which to further develop its MR platform and speed its expansion across the US. More

In Pasadena, CA, consumer insights platform Azira has launched an AI-based location intelligence platform, allowing clients such as destination Marketing Organisations (DMOs), tourism boards and travel brands to explore, analyze and visualize complex location data through natural language. More

Kantar's longtime Africa Insight MD Susannah Patton is moving to lead the Alcohol & Tobacco Industry group in the UK. She is replaced as Chief Commercial Officer for West, East & Central Africa (WECA) by Maria da Serra, and as Head of Kantar Africa Insight by Astrid Ricketts. More

In California, the founders of research and advisory partnership The Media League (TML) have launched a new company, AI2 Insights, promising media and entertainment clients help in assessing what AI delivers for their business and 'where it is heading next.' More

Chris Oatey has been promoted to global CEO at research agency 2CV. An eight-year veteran of the business, he returns to London after leading the Singapore office. He replaces longtime company leader Tim Blandford, who resumed the role on an interim basis in April. More
Independent ad tech company The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, reporting to COO Vivek Kundra. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
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