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US firm Information Services Group (ISG) has launched a new unit, ISG Marketing Advisory, combining consulting, design and implementation services for enterprise marketing leaders; and has appointed Kaveri Camire as Partner and Commercial Head for it.
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NIQ has launched its Omnishopper consumer panel solution in Taiwan, promising clients a comprehensive view of actual consumer purchasing behavior across retailers, categories and channels, based on e-receipt data.
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Zurich, Switzerland-based startup Underheard has announced general availability of an AI solution which designs qual customer interviews based on study objectives, conducts them, and reports on the findings 'within minutes.'
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Experience management firm Qualtrics has appointed Mike Potter as CTO, leading platform architecture and engineering.
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Zeta Global has agreed to acquire Amsterdam-based Digital Audience, a data infrastructure company focused on identity and activation. Zeta says the buy will help clients drive action based on its customer intelligence, enabling 'more connected and measurable engagement.' More
UK video ad currency body Barb is adding Prime Video to its post-campaign evaluation using the CFlight methodology in its Ads Hub - Amazon is the first streamer to join. More
Madrid-based marketing agency SAMY is acquiring US firm Get Engaged - both are focused on social media / influencer and creator marketing, and SAMY says the deal will create 'one of the largest' independent agencies in the sector worldwide. More
Kantar has teamed up with Qualtrics to launch Kantar Experience Impact, a solution connecting customer experiences to brand strength, to guide clients' decisions about investment for growth. More
Auros - known until last week as UserTesting - has launched a service called AI Relationship Quality (ARQ), which benchmarks users' experience of a specific AI tool. The firm says ARQ extends the traditional AI evaluation model with the addition of human relationship elements like trust and affinity. More
Independent ad tech company The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, reporting to COO Vivek Kundra. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
| 23/09/2026 | IIEX AI 2026 - Virtual |
| 21/10/2026 | MRMW Europe Insight Summit 2026 - Berlin |
| 27/10/2026 | IIEx West - San Francisco |
| 03/11/2026 | Qual360 APAC 2026 - Singapore |
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