

Ipsos has expanded its early-stage ad evaluation portfolio with the launch of AI-Augmented Moderation, under its Creative|Labs brand. Available globally, the offer brings together human expertise and AI to deliver same day quant and scaled qual insights.
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San Francisco-headquartered marketing and personalization platform Hightouch has secured $150 million in Series D financing, valuing it at $2.75 billion.
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Global consumer intelligence group NIQ has launched Precision Solutions, a solution aiming to help brands and retailers make more precise and localized decisions. Initially the service is available in the US, and the company says it will 'evaluate' this before rolling out elsewhere.
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Marketing group Stagwell has reported first quarter revenue of $704m, up 8% versus Q1 2025, equivalent to 1.6% organic growth. Adjusted EBITDA was up 9% to $90m.
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In the US, Guideline has expanded its pricing intelligence product SQADCosts Local, delivering CPM benchmarks for locally geo-targeted digital buys across the country's top 60 plus video and audio publishers. More

In the US, full service MR and data collection agency Ironwood Insights Group has integrated advanced fraud detection technology from Verisoul into its proprietary RealRespondent fraud prevention platform. More

New Jersey-based research tech and services firm Sago has enhanced participant verification within its panel onboarding process, using a combination of government-issued ID verification and biometric selfie matching to confirm participant identity in real time. More

Walmart Data Ventures, the retail giant's insights and analytics division, is launching Scintilla Media Data Feed, a new API allowing advertisers to securely share Walmart first-party operational and retail data through scalable API access with their agency and tech partners. More

Media, entertainment and gaming insights specialist Screen Engine/ASI is merging two of its research agencies, Coherency and Tapestry, under the latter's brand. The resulting firm will number just over 50 research professionals across the US and UK. More
US-based full service custom insights firm MarketVision Research has appointed longstanding Kantar researcher Kerri Lehrhaupt as a Vice President in Client Partnerships. More
Manon Lloyd has joined Kubi Kalloo as a Junior Consultant, bringing around six months of experience in academic and agency-side market research at 2CV. In her new role she will support the Kubi team on projects across social and commercial sectors. More
StackAdapt has appointed former Trade Desk SVP Business Development Katy Friday as Vice President for its Central region, joining its revenue leadership team. More
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