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Cint has enhanced its Lucid Measurement service with the addition of in-flight campaign outcomes measurement, linking brand lift to real business results.
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MrWeb, the publisher of Daily Research News, is adding three new categories to its Marketplace section for MR tech and support service suppliers: AI Moderation, Synthetic Data / Personas, and Pharma / Healthcare Panel Providers.
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Another NIQ partnership. The global consumer intelligence firm has announced a strategic collaboration with retail media network Unlimitail, bringing advanced measurement and consumer insights to the medium, and linking media exposure to verified sales outcomes.
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Ad intelligence firm DISQO has launched AI Search Lift, which measures whether advertising drives incremental brand interactions in LLMs and AI-powered answer environments.
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US-based VideoAmp has added AI-powered reporting to its census-level campaign measurement solutions. User requests in plain English now return answers, visualizations and summaries, and the firm says this is only the first phase of its evolution this year towards a fully AI-powered media performance platform. More
Ad tech firms Guideline and Mediaocean have announced deeper, API-based integrations, which will allow users of the former's MediaTools solution to create and update media plan goals into the latter's Prisma media management system, and bring actualized buy data back the other way. More
NIQ and its majority-owned joint venture MRI-Simmons have expanded their partnership with predictive advertising platform Cadent, promising advertisers the ability to plan and activate 'precise, insight driven audiences' through the Cadent platform. More
Nordics and Baltics full service MR company RAIT has acquired the remaining 30% stake in Wilke, a Danish research firm it has majority-owned for three years. More
Ad management platform Basis has added brand lift measurement capabilities powered by sample marketplace and research tech company Cint. Users of Basis' platform can now set up brand lift studies with 'a few clicks', to measure awareness, recall and purchase intent; and act on the insights. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
Panels and research tech firm Borderless Access has appointed Arun Kumar as Vice President, Business Development for APAC. He brings more than 22 years of experience in market research and data services in the region. More
| 23/06/2026 | UX360 Research Europe 2026 - Berlin |
| 23/06/2026 | IIEX Europe 2026 - Amsterdam |
| 23/09/2026 | IIEX AI 2026 - Virtual |
| 21/10/2026 | MRMW Europe Insight Summit 2026 - Berlin |
| 27/10/2026 | IIEx West - San Francisco |
| 03/11/2026 | Qual360 APAC 2026 - Singapore |
