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Marcoms giant Omnicom has announced the retirement of two of its data and analytics brands, Kinesso and Annalect, according to reports - the move is part of a restructure intended to simplify the business after last year's acquisition of Interpublic Group.
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In the US, a new partnership promises researchers and other agencies the ability to upload a customer or audience data file to the Prosper Model Factory, and get it back appended with motivation intelligence scoring and profiling.
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In Sydney, Australia, survey research platform Conjointly has added a new option called Self-serve sample C, which connects researchers with ID-verified human respondents including experts, professionals, and hard-to-reach niche audiences.
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In Pittsburgh, USA, integrated marketing agency Brunner has acquired AdSkate, an AI-powered creative analytics and marketing intelligence platform helping brands and agencies to optimize campaign performance. Terms were not disclosed.
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Conversational intelligence and analytics solutions firm Marchex has completed the acquisition of Archenia, which uses real-time analysis of consumer intent and advertiser value to help clients optimize customer acquisition efforts across channels on the fly. More
Customer insights platform HumanListening has added two new features, time series analysis for qual AI, and a new way to measure the effectiveness of qualitative outputs. More
In the US, Boston Globe Media has acquired InstaTrac, a Massachusetts-based government information company helping clients to understand state and local government activity. More
In the UK, DJS Research founder Danny Sims has teamed up with former Savanta execs Vivek Thaker and John Pitchers to launch TruStrata Ltd, a data consultancy promising clients advanced, in-depth analytics, storytelling and automated infographics delivered 'in minutes.' More
Washington company State Affairs has secured $70 million in funding. The firm combines exclusive journalistic reporting from state capitols with legislative, regulatory and other data gathered from states and at the federal level, both through structured government sources and on-the-ground gathering. More
Independent ad tech company The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, reporting to COO Vivek Kundra. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
| 23/06/2026 | UX360 Research Europe 2026 - Berlin |
| 23/06/2026 | IIEX Europe 2026 - Amsterdam |
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| 03/11/2026 | Qual360 APAC 2026 - Singapore |
