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13/2/26
Article Headline
Posted: 13/2/26

AI firm Simile has secured $100m in funding, to develop its prediction technology, whose applications range from forecasting consumer behavior to suggesting likely questions from analysts during company earnings calls.

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Article Headline
Posted: 13/2/26

Veteran US public opinion pollster Gallup announced this week it will cease its tracking of Presidential approval, after 88 years, with a spokesman saying the ratings 'no longer represent an area where Gallup can make its most distinctive contribution.'

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Posted: 13/2/26

Global research association ESOMAR has chosen past President Ray Poynter as Chair of its Professional Standards Committee (PSC).

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Article Headline
Posted: 13/2/26

In New York, Comcast Advertising has announced a partnership with travel and tourism data platform Adara to offer the sector 'deterministic-based measurement', at scale, for TV and streaming.

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Also in today's news...

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Omnisis Upgrades 3D Pack Testing Capabilities

Posted: 13/2/26

Manchester, UK-based MR operations support specialist Omnisis has enhanced its data collection capabilities with an upgrade to its PackSpin survey question type. The tool now allows participants to move, zoom in, and annotate 3D shapes and packaging. More

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Cineverse Buys CTV Ad Platform IndiCue

Posted: 13/2/26

US-based entertainment tech company and studio Cineverse Corp is to acquire CTV monetization platform IndiCue, Inc., whose software helps publishers and streaming operators manage, optimize and grow their advertising revenue, while improving user experience. More

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Forrester Shrinkage Continues

Posted: 12/2/26

Cambridge, MA-based technology research and consulting firm Forrester has announced an 8.2% fall in revenue to $396.9 million, in the full year 2025. Adjusted net income was $22.2m, although the reported figure, including a large goodwill impairment charge, was a net loss of $119.4m. More

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Funds for British Synthetic Data Firm Electric Twin

Posted: 12/2/26

In the UK, synthetic audience modelling firm Electric Twin has secured $14m in funding, for international expansion and further development of its prediction technology, including new use cases. The raise includes a previously undisclosed $4m pre-seed round. More

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Funds for AI Search Optimization Firm Brandlight

Posted: 12/2/26

In New York, AI visibility specialist Brandlight has announced $30m in Series A funding, with which to accelerate the development of its platform, and scale its business. More

Recent Appointments

Recent Appointments...

Kubi Kalloo

Posted: February 9 2026

Manon Lloyd has joined Kubi Kalloo as a Junior Consultant, bringing around six months of experience in academic and agency-side market research at 2CV. In her new role she will support the Kubi team on projects across social and commercial sectors. More

StackAdapt

Posted: January 27 2026

StackAdapt has appointed former Trade Desk SVP Business Development Katy Friday as Vice President for its Central region, joining its revenue leadership team. More

Disrupt Insight

Posted: January 22 2026

Former Impact Research employee Teo Valdes has joined London's Disrupt Insight as an SRE. More

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MR Events & Training Courses

MR Events and Training Courses

A selection of upcoming events & Training courses.

25/02/2026 Masterclass 2026 - Questionnaire Design - Online
09/03/2026 Dallas - Pre-Conference Mixer, TRC - Dallas
10/03/2026 MRS Annual Conference Social Mixer, TRC - London
10/03/2026 Succeet26 Networking Party, TRC - Wiesbaden / Frankfurt
14/04/2026 MRMW APAC Insight Summit 2026 - Singapore
22/04/2026 UX360 Research North America 2026 - Atlanta, USA