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22/10/26
Article Headline
Posted: 22/10/26

US-headquartered Behaviorally has promoted Thibault Cousot to Chief Product and Technology Officer (CPTO). He has served as SVP, Head of Product since joining the company in August 2023. The firm has also promoted Remi Denoyer, Frederick Lim, Matthew Bari, Rebecca Bruckstein and Karina Hall.

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Article Headline
Posted: 22/10/26

Netflix has launched the Netflix Pixel, which it says will help marketers establish consistent measures of 'more than twenty' lower-funnel business outcomes such as conversions; and give them new options for segmentation and targeting.

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Article Headline
Posted: 22/10/26

London-based firm Artificial Societies has launched Rothko, a foundation model for human behaviour, using a proprietary architecture and training corpus to predict how individuals and groups make decisions.

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Article Headline
Posted: 22/10/26

US company flowres has added participant recruitment and incentivization to its offer, rounding out an integrated qual research suite which already includes conducting fieldwork, analysing conversations and curating insights.

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Also in today's news...

Article Heading

Highlight Launches Twins-based Rapid Testing Tool

Posted: 22/10/26

Highlight has launched Pulse, a rapid consumer concept testing tool for CPG teams. Pulse taps data from thousands of the firm's vetted testers whose opinions and preferences have informed the creation of 'Highlight Twins'. More

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Mopinion Becomes Netigate Digital following Integration

Posted: 21/10/26

CX, EX and survey software platform Netigate has retired the Mopinion brand, having acquired the company a year ago. Mopinion is now Netigate Digital, with the platforms integrated and new capabilities added to help clients understand 'the complete customer experience.' More

Article Heading

Sago Promotes Melanie Courtright to President

Posted: 21/10/26

Sago has promoted former Insights Association CEO Melanie Courtright from Chief Strategy Officer to President, effective immediately. Her expanded responsibilities include leading strategic growth, operational execution and market leadership efforts. More

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Alliant Adds New Purchase Data Offering

Posted: 21/10/26

US firm Alliant has launched PurchaseCore, which uses consumer purchase data including brand affinity, category purchasing and in-market signals, to help marketers identify and reach those most likely to buy. The new solution complements PeopleCore, which Alliant acquired with AnalyticsIQ. More

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Partners Create 'Worst Survey in the World'

Posted: 21/10/26

In the US, new partners Alchemer and Good Gamer Group (GGG) are boosting response rates from the latter's gaming community by replacing traditional survey questions with playable mini-games. The new approach uses a 'deliberately frustrating' gamified experience to make its point about respondent fatigue. More

Recent Appointments

Recent Appointments...

The Trade Desk

Posted: July 17 2026

Independent ad tech company The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, reporting to COO Vivek Kundra. More

Harlow Consulting

Posted: May 21 2026

Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More

Stagwell

Posted: May 21 2026

Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More

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MR Events & Training Courses

MR Events and Training Courses

A selection of upcoming events & Training courses.

23/09/2026 IIEX AI 2026 - Virtual
21/10/2026 MRMW Europe Insight Summit 2026 - Berlin
27/10/2026 IIEx West - San Francisco
03/11/2026 Qual360 APAC 2026 - Singapore
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