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British company TV Beat is to replace Nielsen as provider of New Zealand's TV audience measurement contract, according to reports. TV Beat will operate a new solution based on first-party viewing data and combining ratings for broadcast and streaming video.
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In Irvine, California, MFour Data Research has named Sean Miller as Vice President, First-Party Data Engineering
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Global CRM business Salesforce has agreed to acquire Loops, an analytics platform tapping machine learning models to continuously monitor business performance, explains changes in key metrics and identify opportunities to improve.
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Communications intelligence firm Smarsh has appointed Alessandro Silva as its first Chief Growth Officer, responsible for drawing up a unified commercial strategy for its Enterprise, Corporate, Public Sector, and Global Channel business units, as well as driving a new phase of international growth.
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Performance advertising company Moloco has announced a partnership with Haus, promising clients independent, third-party incrementality measurement and decision-making for mobile app and CTV campaigns. More
In New York, cross-platform video analytics and optimization platform datafuelX has launched DFX Marketplace, which connects inventory and audience intelligence across the buying process, promising to smooth it for all parties. More
Worldpanel has launched its enhanced shopper panel in the UK, jumping from 30,000 to 55,000 households, and capturing three times more store visits, including smaller trips and spending beyond the major supermarkets. This includes around five times more data on shopping at Amazon and Costco. More
In Boston, MA, insight firm CMB has announced the launch of a portfolio of always-on decision support solutions called the Decision Intelligence Suite. The suite integrates existing insights, new data, predictive analytics and external market signals. More
Business data specialist ZoomInfo has added new features based on the technology of Workbounce, a knowledge platform company it acquired in 2024. The new tools allow companies to bring data such as call transcripts, emails, product documents and Slack threads into its store of actionable GTM intelligence. More
Independent ad tech company The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, reporting to COO Vivek Kundra. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
| 23/09/2026 | IIEX AI 2026 - Virtual |
| 21/10/2026 | MRMW Europe Insight Summit 2026 - Berlin |
| 27/10/2026 | IIEx West - San Francisco |
| 03/11/2026 | Qual360 APAC 2026 - Singapore |
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