

Consumer intelligence company NIQ is collaborating with The OpenAI Deployment Company ('DeployCo') to extend its NIQ Optiq Suite, including NIQ Optiq Chat, Optiq Mobile, and Optiq Bridge. The firm says this will help it deliver its proprietary intelligence directly into clients' daily enterprise workflows.
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Quant b2b and consumer research services and data collection company Questionlab has appointed Nicholas Suggs as SVP of Revenue, charged with building and leading a new full service research practice.
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Automated testing platform Zappi is rolling out 'Synthetic Idea Pre-Screener', a new solution for early stage product innovation. The tool uses synthetic respondents to help teams prioritize high-potential ideas before committing time and budget to deeper research and development.
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Palo Alto, California-based conversion optimization specialist Fanplayr has launched Catalog Intelligence, a new solution promising to transform traditional product catalogs into AI-ready product intelligence.
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Panel management platform Sample Ninja has announced an integration with real-time fraud detection platform Verisoul. More

Sydney-based, independent out of home verification company Veridooh has partnered with ad tech platform Big Happy, to provide advertisers with accountability for their digital out of home (DOOH) campaigns. Big Happy will be the first partner to use the data for transactions. More

UK retail chain Marks & Spencer has appointed financial services veteran Nathan Davies as its first Head of Data and AI Delivery, leading the execution and scaling of major programmes across the group. The hire continues a recent series of senior appointments geared towards digital transformation. More

US trade body the Insights Association has today written to the Commerce Department asking it to reject a reported proposal to strip race and ethnicity questions from the 2030 Census. More

System1 has launched another addition to its 'Test' range of products, Test Your Ad Screen. This is an AI screening tool allowing users to quickly screen up to 100 finished long-form creative assets at a time, and predicting which are effective and worth investing in. More
Independent ad tech company The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, reporting to COO Vivek Kundra. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
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