

independent European research and advisory firm Blauw has acquired a majority stake in SponsWatch, a Stockholm-based sponsorship media analytics platform.
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NYC-based social media video intelligence and marketing platform Plot has secured $10 million in funding, with which to scale its engineering team, expand its platform infrastructure, and speed the rollout of agentic creator sourcing and consumer research capabilities.
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In Austin, Texas, video analysis, performance and monetization company KERV.ai has announced the appointment of Joshua Koran as Chief Product and Technology Officer.
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B2B attribution platform Dreamdata has appointed software veteran and advisor Dave Kellogg to its Board, to help shape its growth strategy.
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US companies PharosGraph and AdImpact are teaming up to bring real-time ad tracking with narrative measurement to political advertising, promising users real-time understanding of how campaign messaging is going down with voters. A new intelligence tool called AdScape is the first result. More

Insights industry comms specialist Keen as Mustard Marketing has launched a solution called Spotlight, which it says helps insight teams 'turn complex data into short, sharp, high-impact communications that are easy to absorb and hard to ignore.' More

In London, Cynozure has expanded the role of Matthew Clarke, with the new title of Director of Architecture, to meet growing enterprise demand for AI transformation and operational impact. Louise Wilson will continue as Director of Data and AI Transformation, also with an expanded remit. More

Six UK data and insight businesses are pooling resources under a new holding company, SHARCC Group, which has acquired majority stakes in them. The firms are Potentia Insight, DataTree Connexions, SigDiff, Potentia Sports, Pegasus Insight and InsightX. More

Market research group Kadence International has announced that Aman Makkar, who has led its India business for twenty years, will be stepping down from the CEO role at the end of this month. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
Panels and research tech firm Borderless Access has appointed Arun Kumar as Vice President, Business Development for APAC. He brings more than 22 years of experience in market research and data services in the region. More
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