

Veteran US researcher and MR training provider Burke, Inc. has teamed up with London-headquartered Verve, promising to help clients turn their data and organizational expertise into AI-enabled decision systems, for faster and more confident answers to key business questions.
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Nielsen has shared details of enhancements it is making to its ad currency methodology, in advance of the fall broadcast TV season. The changes relate in part to the integration of data from the ARF's accredited DASH universe estimates, which were originally scheduled for launch in March this year.
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MR data quality specialist Rep Data has integrated its Research Desk sample sourcing capabilities and SightX research platform, to give researchers end-to-end project capabilities.
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London-based data and AI consultancy Advancing Analytics has secured a growth investment - size unknown - from backers including Databricks, of whose partner network it is a member.
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In the UK, specialist MR staff recruiter James Webb has departed ENI to launch his own agency, Talent Hatch, with his wife Christy who brings marketing and strategy experience from major client side consumer firms. More

Tech research company Forrester has unveiled an AI Disruption Model, which analyzes whether AI is likely to accelerate, disrupt, reshape, or have limited impact on individual markets. The model has so far been applied to seventeen tech and service categories comprising more than 200 markets. More

Ipsos has launched EX Essentials, an AI-guided employee experience solution accessed through its Ipsos.Digital self-serve research platform. The new offering promises small and medium-sized organisations the methodology and rigour of a full enterprise EX programme. More

Palo Alto, California-based company Uniphore has launched Marketing AI, which aims to help marketers to understand customers, predict their next actions and simulate marketing outcomes before committing budget. More

In Johannesburg, South Africa, ad and media specialist Ornico has appointed former Nielsen commercial lead Hopolang Mothibeli as Commercial Director: Strategic Partnerships and Market Intelligence. The company is stepping up its ad intelligence offering to fill a perceived gap in the market. More
Independent ad tech company The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, reporting to COO Vivek Kundra. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
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