TRA

July 20 2009

Media research contender TRA has added Terese Herbig to its sales team, and enhanced its Advisory Board with the appointments of Hank Close and Bob Meyers. Herbig, until now Senior Vice President of the CPG Vertical for The Nielsen Company, will focus on the same sector at TRA, while Close and Meyers’ role will also focus on sales advice, alongside existing Advisory Board member Rick Sirvaitis. Before Nielsen, Herbig spent 13 years at Information Resources, Inc. (IRI), latterly in senior marketing roles including interim Chief Marketing Officer. Close has more than 25 years’ experience of leading and growing network advertising sales, most recently, as President of MTV Networks Advertising Sales; while Meyers has extensive experience in creation and distribution of content for Playboy Enterprises, NBC Universal and Viacom Inc. Sirvaitis’ expertise comes from leading sales at Fox Family Worldwide, Turner Broadcasting Sales and NBC Television Network Sales. Chairman and CEO Mark Lieberman comments: ‘Our momentum and growth has been exceptional over the past 18 months in customer adoption, data acquisition and industry acceptance. With Terese Herbig’s 20 years of experience in selling to the consumer packaged goods industry, we look forward to her success in adding more advertisers to the roster of TRA customers.’ He continues: ‘Adding the expertise of Hank Close and Bob Meyers to TRA’s Board of Advisors, along with an increased role from Rick Sirvaitis on the sales effort, will enable us to engage with more media partners seeking an accountability solution for their advertisers.’ TRA, Inc. (True ROI Accountability for Media) maintains an anonymous television database of 1.5 million households and an anonymous single source database of 370,000 households, and operates a proprietary patent-pending platform, Media TRAnalytics™, matching ‘the ads that people actually receive with the products people actually buy’. Web site: www.traglobal.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails