Terry Kent has been promoted to the role of General Manager of TNS Media/North America. He replaces Dean DeBiase, who is leaving the company.
Kent joined TNS Media in January 2008 as Digital Development Director, and previously served as Director of Corporate Business Development for Kantar Media Worldwide. Prior to this, he held senior operating officer positions at VNU.
TNS Media was formed in 2008 and combines four operating units: TNS Media Intelligence, TNS Media Research, Compete and Cymfony.
Kantar Media Worldwide CEO Jean-Michel Portier comments: ‘Terry’s background in the media information and marketing research businesses and his breadth of experience, including corporate expansion activities in challenging environments, will be invaluable as we make the transition from TNS Media to Kantar Media.’
Kent says of the US Media team: ‘We have the best collection of professionals in the business and will continue that focus as well as our commitment to expanding our digital efforts as we transition to Kantar Media in the coming months.’
