In the US, Aspen Marketing Services has appointed IBM veteran Nathaniel Lin as President of Advanced Analytics.
Lin joins with more than 15 years’ experience applying analytics to business problems. Most recently, he was Adjunct Professor at Boston College Carroll School of Management. He previously held leadership positions in analytics at Fidelity Investments, OgilvyOne, IBM Asia Pacific and IBM Worldwide. Lin has a BS and PhD in Engineering from The University of Birmingham, and an MBA in Management Technology from the MIT Sloan School of Management.
In his new role, Lin will be responsible for strategy and execution of all analytics initiatives deployed to drive CRM, direct marketing, digital and web solutions. He will also oversee the firm’s Advanced Analytics team.
‘Nathaniel’s diverse skills and broad experiences on both the agency and client side will undoubtedly add to our continued success,’ said CEO Patrick O'Rahilly. ‘We are excited to have someone of his caliber join our leadership team.’
Lin will be based in Atlanta and oversee Aspen's Atlanta office.
In the US, Aspen Marketing Services has appointed IBM veteran Nathaniel Lin as President of Advanced Analytics.